Photos from NAMM so far…

Steve Lawson and a photo of Geddy Lee... or is it the other way round! NAMM so far has been a whole lot of fun – have met up with loads of great friends, checked out some fab music gear, chatted a lot, drank coffee, playing some music on the looperlative booth (and discovered a couple of amazing new Looperlative features – video coming on those ASAP!)

Of course, I’ve also run into loads of pictures of Geddy Lee looking scarily like me as always (see above), but below is a round up of the rest of my pictures so far from NAMM – bass gear-wise, my favourite things so far have been the Mark Audio powered speakers (not really bass gear, more portable PA equipment – looks PERFECT for what Lobelia and I do!) and the new Ernie Ball bass with the push button pick-up controls… the great sound of it really took me by surprise.

Have met lots of of twitter friends too, which is rather lovely, and not a small number of people whose opening gambit has been ‘dude, I LOVE your blog’ – so this post is for you lot! 🙂

Pre-NAMM Social Media Seminar/Workshop, in Santa Ana, Jan 14th.

Gig survival kit - it takes more than strings and cables...Finally, the details have been nailed down, and thanks to the wikkid organisational skillz of the wonderful Geoff Hickman, I’ll be doing a ‘future of social media for music makers’ masterclass in Santa Ana, the night before NAMM starts.

Date: Jan 14th
Time: 7.30pm
Venue: The Olde Ship, Santa Ana (map)
Cost: $15.00

Description:

Making your way in the world today takes everything you’ve got… no, wait, that’s the Cheers theme-tune… anyway, it’s true that the times they have a-changed for anyone trying to make it in the music world – record labels are resorting to increasingly desperate measures to make money and artists are getting squeezed. The smart money is definitely on handling your own career, out there on the world wide interwebs. But how? There are million services promising audience reach, targeted email addresses, high profile this and big bucks that… most of which are glorified spam email campaigns. So what can we do? How can we, in the words of Rage Against The Machine, ‘Take the Power Back‘?

“Enter Steve Lawson, a solo bassist and ambient/electronic music pioneer from the UK.

“Steve’s managed to keep his career buoyant for the last decade, all via online interaction direct with his audience. He was exploring social media tools before the term ‘social media’ existed, and was using the web to connect with fans and fellow artists back in the heady days of Web 1.0.

“These days he splits his time between playing his beguiling cinematic music – at venues ranging from house concerts to the Royal Albert Hall – and teaching other musicians how to form genuine connections with their audience, to understand the new attention economy of the internet, and make the most of the opportunities that are out there. It’s not easy, it’s not a get rich quick scheme, and it probably won’t result in you making a million. But if that’s what you’re looking for, buy a lottery ticket. The music world has never been a good place to get rich. This is a chance to discuss, to ask questions and to come up with workable strategies for finding the people who want your music to soundtrack their lives. Sounds great, huh?”

There you go. Please do forward this page to any friends of yours who are going to NAMM, and may benefit from a lil’ StevieStyle social media make-over.

And if you’re at NAMM, please do drop by and say hi. Lobelia and I will be at the Looperlative, Modulus and Accugroove booths as well as around and about. And we’ll be tweeting, streaming some video, and generally having a lark!

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