Over the years, I’ve sent literally hundreds of CDs to magazines and radio, in the hope of reviews and airplay. And I’ve had a quite large amount of both:
- Some high profile radio play (Late Junction on Radio 3 and The Freak Zone and BBC Introducing on 6Music),
- Some great magazine reviews (see the press quotes section of this site).
But, what is evident to anyone who experiences these things first hand, is that word of mouth – my listeners telling their friends and family about the wonderful music they’ve just discovered – is worth more than all that mainstream press put together. Continue reading “It’s The Little Things That Count – You Are The Press.”