Primary vs Secondary Audiences. AKA 'Friends Stick Around'

Today, we’re going to be looking at graphs. Here’s the basic premise:

So, something I noticed a long time ago (and I’m sure a lot of people noticed a long time before me) is that the kind of audience you pick up from ‘other people’s activity’ – whether that be support gigs, radio airplay, magazine reviews… – ALWAYS gets smaller:

  • You get exposed to a load of people,
  • a small proportion of them dig what you do
  • another percentage of those stop listening to you after a short while once the novelty wears off or something new comes along to grab their attention. Let’s call this your ‘secondary audience‘.

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