The Earnestness of Being Important

…AKA, What’s Important about your Music… To You?


Following on from the discussion about ‘what makes you interesting?’, I’ve been thinking about the other ‘value metrics’ for what we do as musicians, and the directions they flow in.

Interestingness is one bi-directional value:

  • What you think is interesting, or find interesting about what you do
  • What your audience find interesting about you AND about what you do.

The important element being that YOU being interesting isn’t a prerequisite to making great music, it just provides additional context for the music. It’s why we all bought music magazines – we didn’t buy them for dry descriptors of new music by people we’d never heard. We bought them to read stories, thoughts and opinions from the people whose music we love already, and to discover in the taste of the journalists some new music that they get excited about. Continue reading “The Earnestness of Being Important”