That's More Like It!

Right, that was a much better audience size. Back on track now.

After a day spent flyering, postering and eating interesting food in funky cafes, a fine gig. Not only that, but we got an encore. Much fun.

We changed tack today – decided to offer some 2 for 1 offers to entice in a bigger crowd. Lots of very eager sounding people on the royal mile, and out and about. Also lots of people recognising me from all over the place – MySpace, Bass Day UK, The Radio (they didn’t recognise me by seeing me from the radio – that would just be silly – but when they saw my name, then said ‘aha! I heard you on Late Junction last week’). All over the place.

Likewise, a straw poll of those at the gig showed they came from all different paths – flyers, posters, friends’ recommendations, me sneakily recommending the gig to people who’ve come into the venue for information about something completely different, people reading the Fringe programme…

Both of which show that you can’t do either/or with promotion of any kind. We’re all looking for the short cut, the one thing that will expand our audience, give us fame fortune and a full house every night. But it doesn’t exist. It’s all cumulative. People who’ve seen your name in the programme might only think to come to the show if they then get given a flyer. People who’ve heard you on the radio might only visit your website after they see you at the fringe. People who’ve checked out your myspace page might be more inclined to buy a CD once they’ve seen you in person.

Talking of seeing people in person, I bumped into my old boss today – Howard Jones. You may or may not know that I toured playing bass for Howard in 1999. It was a fantastic experience, playing really great songs with a really lovely band. He was a real treat to work with. I haven’t seen him in years, but he’s up here doing a show, that sadly clashes with mine so I won’t get to see it, but he’s great live, and I’d have loved to have got along. Still, ’twas a delight to catch up with him, and I’ll have to get to one of the gigs on his Autumn tour.

Tomorrow’s a busy day – we’re doing Mervyn Stutter’s Pick Of The Fringe at lunch time, then our gig at night, and then The Midnight Carousel again at 1am… In between, much flyering, postering cajoling and coercing of lovely people to come and check out the show.

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