that’s a pretty damn cheap way to get hold of them – and you can listen to all of them before buying over on last.fm.
The reason my stuff is now available on amazon is because it’s put there by CDbaby – if you sign up for digital distribution with then (a non-exclusive deal, BTW), they’ll ship your stuff to 50-odd digital stores. Most of them won’t sell a thing, cos they got no passing traffic, but because some of those stores include the iTunes stores worldwide, emusic, napster, amazon and a couple of others that actually shift stuff, it’s the best possible way for an indie kid like me to get his music out there. It’s cheap to set up (less than $40 per album), and they take a pretty small percentage. CDbaby are the ultimate indie long-tail company. lead the market, get everyone signed up, get a little bit of cash from tens of thousands of musicians, and make millions. We’re happy cos we get it cheap, they have leverage because they represent so many artists and labels, and everybody wins.
Seriously, if you’re indie, and you’re not with CDbaby, you’re missing out. Do it.
So I’m dipping my toe into the world of video blogging – here’s the beta version, with me trying the camera and audio out on my lappy, and talking a little bit about some geeky Looperlative stuff… enjoy! :o)
Jeff Schmidt just linked to this article via his Google Shared Items (find them in the side bar on his blog and grab the RSS feed) –
Facebook Music Rocks, in which the author waxes lyrical about how functional the Facebook music pages are. Which is true, they are, functionally, kicking the ass of MySpace, with the option to embed lots of stuff, and present it in a facebook profile-like way, so the target audience understand it.
We know that, I’ve blogged about that before (click the ‘facebook’ tag at the bottom of this post for all the stuff I’ve written about facebook… grab the feed for that tag too, if all you’re interested in are facebook stories… :o) – the problem is about ecosystems, and facebook is about connecting with people you already know. Facebook doesn’t have anything like the internal friend-adding currency that Myspace has. If I see someone with 1000+ facebook friends, I assume they’re a bit of a tool.
I, and the vast majority of the people I talk to, use facebook to keep up with friends news, whereabouts, photos and to play scrabulous. I deny almost all the event and application requests I get, I only put stuff on my page that says something about me, and have never that I can remember added f’ing pirates or vampires or werewolves or whatever other nonsense is on there… I don’t even use it for sanctimonious bragging about how green I am to my friends (despite that being my conversation-of-choice in most circumstances… ;o) – it’s about real world connections played out in web-time, and less-so, about finding out about online friends you have from elsewhere. I think I have maybe 3 friends that I first met on facebook, through other friends.
So, what of the musician pages? Worth having? definitely. Especially for indie musicians. Here’s why – your friends are a really important part of your audience. Look, we all know that having a stranger buy your CD or download is way more impressive and thrilling than your mum buying copies for the family for Christmas, but money is money, audience is audience, and your friends are predisposed to give you a fairer hearing than most. And – here’s the facebook catch – they have social currency to gain by telling their friends about their connection to you – almost every artist I am a fan of on Facebook is one I know personally. They are people I’m proud to know, regard as friends and want to help out.
So use facebook music, now, to mobilise friends. It may well be – in fact, it’s likely – that the facebook ecosystem will shift, and more people will embrace the idea of finding music there, of searching for great music etc. At which time you HAVE to have your ‘ducks in a row’ – your page set up, your core base of REAL WORLD FRIENDS (and family members) on there using it, and spreading the word.
Make the most of your friends as a fan-base and defacto street-team. That’s where facebook works REALLY well right now.
I’ve written before about the need for filtering in the online music world – there’s just too much music and not enough time to leave it all to chance. As Jeff Schmidt just expressed it on twitter – “curation is vital”.
Which is why I’ve just started To The Left Of The Mainstream – a twitter-based music recommendation feed. I’ll post at least once a day, sometimes more, with links to great artists, with the proviso that all the sites will provide full track on demand streaming tracks or downloads. They’ll mainly be from Myspace, last.fm and Reverb Nation…
So if you’re on twitter (you should be), you can ‘follow’ TTLOTM on there, or just click the link and then grab the RSS feed to follow it in google reader or safari or wherever. I’m sure you’ll find loads of great new music through it.
Stylistically, it’ll run the gamut from singer/songwriters to ambient music, rock bands to chamber works, electronica to nu-jazz. All the kinds of things I love. There’ll be no ‘buy-ons’, as it’s only going to be of any value at all if the sole criteria is quality…
That doesn’t mean I’m not taking recommendations – make those in the comments below please (rule #325, you can’t recommend yourself! ;o)
You may remember back in December, Lobelia and I put out a limited edition CDR release of our live in Nebraska EP – 5 tracks taken from our forthcoming live album (release date TBC!)
It’s over half an hour long, and the track list is
happy 7:34
mmfsog 4:09
i’m lost 5:11
rain 9:14
jimmy james 6:51
and it’s fab – if you go to my myspace page you can hear the first song from it.
anyway, you can get it as a download, it’s fab, you’ll love it, I’m sure. :o)
It’s worth noting that in general, I still sell way more CDs from the online store than I do downloads. I sell more downloads from itunes than I do here, though probably the highest volume of track sales is from emusic, though the unit price is much lower… I’m guessing, I’ve said before, that is at least partly because as a solo bassist/jazz/ambient/whatever artist, my core audience is that bit older, and not comprised of the digital natives in the 15-25 age-group that seem to dominate so much of the discussion around online music. I have a number of listeners who would be unhappy even with 198kbps MP3s (the new ones are 256k VBR), and so still want CD for the quality… I think the next full album will come out on high res MP3 and flac… I may do what Trent Reznor and Saul Williams did and put out a free low-res version, and a paid download much higher res version… we’ll see…
Jeff Schmidt just posted a GREAT blog post entitled “Luck, timing and the randomness of getting BUZZ” – all about some stats re: what creates ‘the buzz’, why do certain artists ‘suddenly break big’ etc.
it’s a great article, and I’ve posted a lengthy response.
Jeff’s blog (here) is a great source of thinking on ‘Music 2.0’, the industry, digital stuff and being a solo bassist – his site makes a great parallel read to this because a) he works in radio, so has a whole other side to his experiences and b) he’s not trying currently trying to do music full-time, so is freed up from the need to think about making money now in his equations, so can dream a little more expansively than those of us who need to make the rent by the end of the month…
It’s the middle of the night, so I’m going to make this quick as I really ought to be asleep, but I was just re-reading my post from earlier, and realised in didn’t get back to talking about the cover versions thing.
This happens LOADS on youtube. There are DREADFUL versions of songs – one drunk dude with an acoustic guitar and a toy camera playing oasis songs – that have had thousands of views. I’m guessing most of those views were about 6 seconds long, but that’s because he couldn’t hold their attention (which after all is the currency in the new economy). But, if you have good cover tunes on youtube, you can piggyback the searches for the person who did the song first time round.
(as an aside, it would be great if Youtube allowed for the uploading of publishing details for songs on youtube, and did a revenue sharing deal with the WRITERS of the songs that get used in such a way… It’s all publicity for the ‘real’ song, but it would seem fair to pay mechanicals on the videos…)
anyway, so much of life online is about piggybacking, but it’s worth giving some thought to the difference between piggybacking and hijacking – if what you’re doing impinges on what someone else is trying to do, that’s hijacking (for example, posting inane non-comments onto people’s myspace pages advertising your gigs, without any reference to them – the online equiv. of shiny colourful junkmail, and a right pain in the arse). Joining in with a thread on a forum about something related to what you’re doing, and posting links as an example would be a more netiquettish way of piggybacking. (of for that matter, posting a myspace comment inviting a particular person to a particular gig, and actually referring to them by name… what a suggestion…)
Anyway, worth thinking about with youtube – there are all kinds of options, including commenting, posting video responses, cover tunes, intelligent tagging of videos and of course the extra-youtube dissemination of info about the vids on forums, myspace, blogs etc…
damn, this was longer than I’d planned – time to sleep…
in the mean time, watch this –
(BTW, I ended yesterday as the 70th most viewed musician on the whole of myspace for the day – that sounds quite good, doesn’t it?)
So I’ve been posting loads of Youtube clips in the last couple of days, and have thus been thinking a fair bit about what youtube does for a musician and where it fits.
Firstly, it’s another huge ecosystem to inhabit – so much of the ‘social networking’ scene is about self contained ecosystems. Which can be good and bad – for example, Myspace friend acquisition is largely its own currency – the seeming failure of Snocap to make any real dent in the online sales world seems fundamentally to be because ‘what goes on in myspace stays in myspace’ by and large – the bit of it that extends is gigs. So you build an audience, and some exposure, but that’s through interaction not friend requesting. I saw a page today of a guy with 77,000 friends but only 90 plays today. Contrast that with Lobelia’s page, where she trimmed her friends list down from 4000 to 300 (it’s crept back up to 400 now), but reguarly has 50 plays in a day. 50 plays isn’t a huge amount in myspace terms, but they are more likely to be people actually listening, and the idea that to double that requires another 76,600 friends is clearly laughable.
So, sorry, back to YouTube – it’s another ecosystem that people inhabit. A heck of a lot of people use youtube for ‘one shot listening’ – you think of a classic tune and want to hear it. chuck it into youtube and there’s more than likely a version of it up there, possibly a live one, or one that’s been coupled to a new video, or a bootleg, or often the original video, perfect for nostalgic moments. There are also cover versions (more on that in a moment).
So what do you get? First up you get the ‘human face of music’ – watching a video of someone playing a song live has way more human impact than just downloading an MP3 – you see them react to their own music, you see them smile, frown, close their eyes, twiddle their fingers etc… it’s a secondary level of engagement beyond just listening. Also, there’s the really simple equation that if you watch someone play live, you’re more likely to want to go and see them play live.
For me, the single biggest disconnect between what I do on stage and my records is that my records are generally not noticeably silly or funny. On stage, I talk a lot of bollocks, which most of the people who come and see me play like (I’m sure it’s pissed off the occasional person, especially in london where ‘jazz face’ or indie-indifference are the order of the day, but hey, fuck ’em.) Youtube allows people to see some of that – I can post videos with me talking before the song, or just mucking about mid song…
the other great thing for musicians with youtube is that it’s built to be viral… it’s made for sharing. The videos can be embedded and linked from anywhere, there are widgets for it on every other site, they can be stumbled and digg-ed and facebooked and myspaced, and there’s social capital in sharing cool vids.
For the most part, the marketeers suggest keeping your viral vids to 30 seconds, but that’s the adverts, we’re not interested in selling holidays or washing powder here, this is about connecting with real music… So the viral element will be curtailed slightly, but the quality of the response will no doubt be higher…
The last thing about youtube that’s useful is that extracting the (already massively compressed) audio and ripping it as an MP3 is both time consuming and due to the quality drop, largely pointless, so it’s a great way to dish out low res promo material that is very unlikely to impinge on sales. Unless your videos are purely information-based (I wonder what youtube has done to sales of tuitional DVDs given that so much of that stuff is ripped an uploaded. If I saw something really cool on youtube, I’d be more inclined to head off and buy it. I wonder if they’ll ever incorporate a ‘related link’ option for sales, downloads, websites etc? I guess that would break the wall of the ecosystem…
anyway, please do go and check out the new vids I’ve posted, and go viral with them (or if not viral, at least mildly bacterial) – the video below is getting a lot of traffic, and was up to #14th most viewed UK music video earlier today… so watch it, pass it on, rate it, stumble it, and help me out. :o)
and these are the most recent two that I’ve uploaded. MMFSOG –
….and also on Rhapsody, Napster and god-knows-where else!
Which of them do you use? Which sites are useful to you as a listener? Which sites have features that draw you in to spend time browsing for new music? It’s amazing that after all this time, there’s still nothing that can top Myspace, exposure-wise, shitty design or no shitty design. Last.fm is now definitely the go-to site for hearing music on demand, and emusic is my download site of choice, though the Amazon store is pretty kick-ass too..!
Which ones do you think will last? the Facebook fan-page thing doesn’t seem to have caught on all that much as yet, mainly because Facebook is ALL about connecting with people you know… I guess the artists need to do more interacting on there! Last.fm seem to have a really good thing going, and they are going to start doing subscription downloads too, it seems… What about myspace? The news about their open access API seems great if it works and we’re not just swamped with spam through it…
Reverb Nation has already got one of the best sets of tools for musicians thus far available on the web, with embeddable widgets, RSS feeds and more.
Their ‘My Band’ application for Facebook profiles was a great way to show your friends what you do (never underestimate the importance of your actual friends as part of your audience… more on that later, perhaps), and now it works on Facebook ‘pages’ too.
So instead of having to send facebook scanned documents and all that other privacy-breaching weirdness, you can just have your Reverb Nation info and songs appear on your Facebook band page.
You can also use iLike to put music and info on facebook page… and then each of those applications have their own artist page within facebook… Damn, this is getting very clumsy… These pages HAVE to start accepting information ‘pushed’ into them from a central point, even if it’s only gig dates… Let’s see what happens when Myspace open up their API – I doubt they’re going to be the front-runners in open formats, given that they’re slowly morphing into facebook-lite at the moment, but we can hope… Facebook are rubbish at accepting data, (probably because they’re way too obsessed with the advertising revenue of page impressions to allow anyone to upload any info without clicking on at least four pages with ads on them…
