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Bruce Cockburn interview from Nov '99

Back when I was writing for Bassist magazine in the late 90s, I mainly used interviews as a chance to meet up with my musical heroes. The bass ones were easy to sort out, but on a couple of occasions I used the magazine connection to interview my guitar playing heroes as well, and did this interview for Guitarist magazine. Given that Bruce Cockburn is my favourite musician of all time, and probably the songwriter whose songs have had the most real-world impact on my day to day life, it was always going to be a little hagiographic, but I think I’ve kept the ‘you’re amazing, tell me about being amazing’ type questions to a minimum.

This is my original transcript of the interview, which is a fair bit longer than what actually got printed, I seem to remember. It was just after Breakfast In New Orleans, Dinner In Timbuktu had come out, and was conducted in the restaurant of some hotel in Ealing, I think. Bruce was a fantastic interviewee, and this is one of my favourite interviews to read back. A couple of my questions are a little crassly put, but it was 9 years ago, so I’ll cut myself some slack. I’ve met him a few times since, and he’s always been a very friendly, funny person to meet…

Bruce Cockburn Interview
(Reproduced from the November 99 issue of Guitarist Magazine)

Impossible to pigeon-hole, but equally brilliant whether finger-picking ragtime instrumentals or giving it what-for on a distorted electric, Bruce Cockburn’s artistry continues to climb 30 years into his career.

Once described by Melody Maker as ‘Canada’s best kept secret’, singer/songwriter Bruce Cockburn has, over the course of 25 albums, built up a substantial following world-wide and is a bit of a superstar in his native Canada. He’s had 20 gold and platinum records, won 10 Junos (the Canadian version of Grammies), and does seriously big tours, but remains a cult act in the UK (albeit a cult act capable of playing the Queen Elizabeth Hall on London’s South Bank last time he visited these shores!)

Bruce’s body of work ranges from lilting country folk to the dark brooding punk and reggae influenced political ranting of his eighties albums. His recent move to the Rykodisc label has been accompanied by a shift back to the jazzier acoustic sound of his late seventies albums. Always focused, Bruce is one of very few singer/songwriters to last 30 years with no embarrassing period whatsoever.

Initially inspired by Scotty Moore and Buddy Holly, followed soon after by Chet Atkins and Les Paul, his guitar playing encompasses a huge range of styles, taking in ragtime and blues influences but combining them with jazz, country, rock and avant-garde in a unique melange that perfectly supports his heart-felt prose.

– When did you start playing

I started playing when I was 14 which was 1959.

– Why?

Scott Moore – the early Elvis records. Buddy Holly… well, the sound of the Crickets – I didn’t really associate it with particular people it was just music. That’s what got me excited about music. I started taking guitar lessons at the age of 14 and was very quickly introduced to other kinds of music. The teacher I had was into country swing like Les Paul and Chet Atkins, and all the tunes that were on Willy Nelson’s ‘Stardust’ album were the tunes that I learned to read music on the guitar with, to learn chords and all that stuff. The first tune I can remember actually working out off a record was ‘Walk Don’t Run’ by the Ventures. It just kinda moved on from there – I got interested in jazz pretty quickly, and through that moved into folk-blues. By the time I got out of high school I was doing some rudimentary finger-picking and was starting to compose music, and dabbled in writing poetry. I went to Berkley for three semesters out of a four year course, and did what all honourable Berkley students that are any good do – drop out! Last year they gave me an honorary Doctorate so I finally got my degree. When I was at Berkley I was shown by John Lennon and Bob Dylan that you could actually put poetry and music together and make something.

– So Dylan was the catalyst?

That’s what interested me about it. I had no interest in imitating the songs I liked – old Elvis songs, ragtime tunes – those were the product of a time and place and an experience that I had no part of so it made no sense to try and write those songs. It was OK for me to sing them, that made sense, but not trying to write anything like it. But it hadn’t occurred to me that you could do anything else until Dylan came along, and it was like ‘Oh wow, you can actually say stuff.’ So I started writing songs. When I left Berkley I joined a rock ‘n’ roll band in Ottawa where I had grown up, made up of a bunch of folkies that I knew, and we all were writing songs at that point, and that’s when I really started taking it seriously. It kinda grew from there’

– So that was the beginning of the solo career?

Yeah, except I did it with my wife at the time. At first I wasn’t really on the road – we were on such a small circuit, that it didn’t qualify as on the road. There were clubs in Ottawa, Toronto and Montreal that I could play and the occasional folk festival, and in the early says that’s what I did. I was in bands for the second half of the sixties but had started to do solo stuff in the latter part of the 60s. ’69 was a fairly busy year for me as a solo artist, and that’s when the first solo album was recorded. In the spring of ’70, I bought my first truck, I was started to get paid for gigs so I had some money. It cost three thousand dollars, which was a big deal at the time. And we put a camper on the back of it, and spent the next five years driving back and forth across the country, staying with my in-laws or my parents during the winter and hitting the road again as soon as it warmed up. So for 7 or 8 months out of each year we’d be on the road.

– Was there a sense of the emerging Canadian sound?

There WAS an emerging Canadian sound, but there wasn’t really a sense of it. People started thinking about it after the fact.

– It must have really pissed off the Americans.

That Canada had all the best song writers? I don’t think anyone thought about it – in those days you didn’t say you were from Canada – most Canadians were embarrassed about Canada. Most Canadians didn’t know that Joni Mitchell was Canadian, or that Neil Young was Canadian. You’d say it to people and they’d go ‘What? Nah, that’s bullshit!’ It’s like ‘Can any good thing come out of Nazareth???’ Same thing.

There were a lot of us around that time who thought this was a bad thing who were right behind Joni, Neil and Gordon Lightfoot, who was the first to opt to stay in Canada rather than to move to the US. It was a cliche of Canadian culture that in order to be accepted by Canadians you had to prove yourself somewhere else first – you could do it in England or the US, but not in Canada.

But there was kind of a wave of nationalism that we were all affected by at the time that said it shouldn’t be that way, so I just thought I’m going to build up whatever audience I can in Canada before I think about going anywhere else, and then we’ll see where it goes. Over the next ten years – it took about that long to build a strong national audience, but by the end of the 70s I did have that, and I was also starting to work outside of Canada, a little. But hardly in the states at all – it was Italy and Japan at first. The states did really start to get interested in me until ’83 when Stealing Fire came out, when we started to do national tours.

– Didn’t you get some adverse press for Rocket Launcher?

No, it got no adverse press, it got nothing but positive response – it blew my mind! The Religious Right to my mind said nothing about it. I got the odd letter from somebody who were disappointed in it. One woman I remembered writing saying how could I write an anti-American song like this – her husband was a jet pilot and didn’t I know what awful things the Russians were doing in Afghanistan? Well yeah I do, but it doesn’t excuse what you guys are doing in Guatemala, and it’s not your husband who’s guilty, it’s other people.

I got the occasional letter like that, but what I also got was a huge amount of air-play for that song, which I hadn’t really had before – the one exception being Wondering Where The Lions Are which got played in the US as well as Canada. WWTLA was the first song I’d had that got big time national air-play in Canada and it got on the Billboard chart in the US. But whereas it was the start of something in the Canada, in the sense that the next few records I put out also got a lot of air-play, in the States that didn’t happen, so with Rocket Launcher it was like starting all over again. And that time it did take, and it’s been progressively better since then.

– How did your music develop through the 70s?

The finger-picking that I’d learned to do was based on Mississippi John Hurt and Manse Lipscomb, mainly, and other old blues guys like that, but I’d also learned how to play more complex chords. When I went to Berkley I went majoring in composition, with guitar as my instrument and I had this notion that I’d be a jazz musician – I hadn’t thought about it one way or the other, but that seemed like the thing you do when you went to Berkley! And then I realised part way along that I wasn’t prepared to do the amount of work, and I wasn’t interested enough in jazz harmonies per se to pursue it the way they were teaching it. But I still loved jazz and continue to love jazz, and whenever there’s an opportunity jazz creeps into the music – more now than ever, partly to do with increasing command of the instrument over the years, and partly to do with exploring options as a writer.

– Did you continue to study?

I didn’t study formally in anyway – I taught myself this and that. But I listened to a lot of stuff – you mentioned the world music thing – through the late 60s and into the 70s I was listening to music of every culture that I could get my hands on. I was particularly infatuated with European Medieval and Renaissance music – you can hear that in the records. I was also listening to African records, Tibetan Ritual music. I guess I got started on that track at Berkley because a lot of the jazz players were interested in Arabic music. That interest in Eastern music was prevailing in the jazz scene at the time and I got totally captivated by it.

So the guitar style was partly having started with a blues style that featured alternating bass with a melody over the top or a droning bass with licks over the top, the melodies and the licks got more complicated, and the harmonies never were as simple as blues harmonies so. So on top of that would be a song like Joy Will Find A Way, where the guitar part is an attempt at duplicating an Ethiopian thumb harp piece that I had on a record – it’s not the same notes, but an attempt to get that feel into it. I found that a lot of African folk music suited adaptation to finger picking guitar, which wasn’t lost on the Africans either, but I hadn’t heard African guitar music then. It was obvious to me that you could take these complimentary drum and xylophone type instruments and translate that music onto the guitar, and that became part of the style and then everything I heard that I like really.

And then in the 70s I discovered Reggae and then Punk came along and revitalised rock ‘n’ roll for me and so then I started getting those elements in there to.

– Was electric guitar an anathema – with prog rock etc.?

I used it a bit – all through the 70s there was also the Stones, don’t forget, so there was goo guitar around of the sort that I related to as roots based. And there was good jazz guitar, although there was a period in there where I didn’t listen to much rock or jazz – I completely missed David Bowie, for instance, until Heroes in the late 70s, then I went back and discovered the rest of what he’d done. Then I started to look into rock music again. Yeah, I missed a lot, but I also gained something in the freedom I had from that influence at that particular time. When the influence came around it was affecting me as a more developed artist.

– So the addition of electric stuff happened around Humans, or Inner City Front…?

Inner City Front was really the big one. There’s electric guitar on many of the earlier albums, but it didn’t start to take over until I was playing with heavier bands with more drums and more emphasis on rhythm, and then it was an irresistible pressure to pick up the electric guitar – to hear myself on stage for one thing – but also to keep up in intensity with the other guys. There was a big learning process in there. on Inner City Front I got away with it, but there a lot of learning in front of people going on. I was applying the same techniques to the electric as I used on the acoustic, but there’s a big difference in touch and it took some time to kind of get the feel for it.

– Was there a parallel between the music and lyrics in that development?

The earliest album that has a real noticeable amount of electric guitar on it is Night Vision, which is also a dark kind of record and I hadn’t thought about it but I guess that’s true, it does contribute to it, though unconsciously – I must contribute to what I was doing. The choice wasn’t unconscious the connection was’

The tone of the albums really changes with Humans, which also coincides with my divorce, and the end of a decade and a point in my life that was partly triggered by the divorce and partly not where I spent a lot of time looking at how my inner being related to the big picture, the cosmic picture, and it was time to include other people in that search for an understanding of relationship. To put it in simple terms, as a christian if you’re gonna love your fellow mankind you gotta know who they are, you can’t love them in the abstract. So it was time to kind of be among humans. It started with the album humans and the songs there come from those first travels in Japan, and Italy – the first ventures outside of North America, and the greater understanding of human interaction on mass which translates into politics, and that carried through into inner city front, and all through the 80s.

– Your one of the few artists who was around in the 80s, when all the world’s singer songwriters went electric, who has no embarrassing period…

I was pretty careful, but I look back on certain of those things with a little embarrassment, but only a little – more the live gigs that the records cos there were more chances taken on stage than in the studios.

– Influences –

The Clash, Bob Marley that whole new wave thing had a broad non-specific effect but I remember thinking on Trouble With Normal, on Tropic Moon, and I could figure out how to get the right feel, so I remember thinking, ‘what would the Clash do with this?’ so I did what the Clash would’ve done with it, that was a conscious decision in the studio – it doesn’t sound very much like the Clash at all, but you can hear that mental process’ Bob Dylan was still an influence – Blood On The Tracks – he hadn’t had much of an influence on me for years and then Blood On The Tracks came out and that was a big album for me. Life in general – at that point I was starting to write life and looking outward’

– But there’s a musical sophistication that goes beyond those influences, more of a Peter Gabriel kind of vibe –

That has partly to do with the producers on that album, although I listened to a little Peter Gabriel, though I don’t think it was as much Peter Gabriel as listening to the same things that he was listening to and translating them. The producers, John Goldsmith and Kerry Crawford, who worked on World Of Wonders and Big Circumstance – their understanding of album production was bigger in scope than I was used to working with, and that’s one of the reasons why I was interested in them. So they got bigger sounds, and used more instruments and tried out more ideas, the music lent itself to that. At that point I’d been in Central America, and been to the Caribbean a bunch of times and I had more direct influence from those cultures – see how I miss you, down here tonight, world of wonders – on that song the imagery is all European, but the music is Afro-Caribbean.

– Influence of the Stick?

That had something to do with it as well. That was the thing that interested to me about the Stick. I was excited when I discovered that I knew someone who played it. With Hugh Marsh I’d explored the possibilities with Violin and Guitar, then Hugh’s brother Ferg (Fergus Jemison Marsh), turned out to be this incredible Stick player who was very Tony Levin influenced with the bass strings, but added on all this treble stuff that you don’t hear Tony Levin doing, and it seemed to me that there would be incredible textural possibilities with that part of the stick and guitar. So that became a big deal.

During the period that I was writing the material for Stealing Fire, I’d rented a little office space that I’d go to to practice and or write each day, and I had a little drum machine so I’d set up drum rhythms, and I have the lyrics and I’d be pulling at the lyric and the rhythms and that would spawn the guitar parts, and I got Ferg coming over and work on Stick parts that would go with the guitar parts, and then I’d modify the guitar parts if he had something better than I did. So the presence of the stick was in there early on in the process of building up to ‘Stealing Fire’.

– There are strong polyrhythmic possibilities with the Stick –

and then when you start adding drums to that the trick is to get people to start leaving things out because you can get so many things going at once.

– Guitars – who were you listening to?

I don’t think I was really listening to guitar players much through there. Since about 1960 I haven’t really tried to learn anything off a record in a ‘OK, how he’s doing this’ kind of way. I get influenced by the feel of things and I sort of take what my ear will grasp and then I mess with it, so the learning process has been slow, but also kind of less conspicuously influenced by any one person that it might other wise has been.

– And that helped to maintain originality?

It has had that effect, I don’t think I did it on purpose that was, it’s just my nature to do things that way. I would hear things I like, and any time I heard one I’d either find a way to do it my way or it would just become a kind of general influence – there were lots of people, Mark Knopfler was the most conspicuous fingerstyle electric player around, but I was always sort of slightly uncomfortable with that, even though I really liked his records, everyone would be telling me that I played like Mark Knopfler, once I started playing electric guitar, and it kind of was a little irritating, so I made a conscious effort where possible not to sound like Mark Knopfler – there was already one of him and we didn’t need another one.

– You started fingerpicking on the electric before Knoplfer, what lead to that? Naïvité’?

There was no question in my mind of ever picking up a pick – there was no reason to. I’d played electric guitar when I was in rock bands in the 60s, and I’d had lots of experience playing electric guitar with a pick. But through the 70s I’d developed enough facility with the guitar that it just seemed like OK now how do I apply this to this other instrument, and by the end of the 80s I’d sort of almost learned how to do it!!

– It gave you a unique sound, and a continuity between the electric and acoustic.

They’re not polls apart

– sometimes it’s pretty hard to tell which you’re playing.

yeah, depending on which guitar I’m using – the National Resophonic that I’ve got is an electric guitar but I’ve got it strung with acoustic gauge strings and it has this chunky sound that has much of the attack of an acoustic.

– What electrics were you using in the 80s?

I had a couple of Strats, and a couple of hand made flying Vs, made by Emory Deyong, in Canada. They were really nice guitars, with humbucking pickups, but I’ve always had a problem playing Gibson style electrics cos the necks are to flexible and I’d always bend them out of tune, I grab them too hard, whereas Fenders, or anything with a Fender feel didn’t present that problem so I tended to lean that way. Also the attack on Fenders in more finger friendly, more like the acoustic.

– A kind of natural compression to the sound?

yeah, so it suited’ it easy to overplay an electric guitar when you’re used to an acoustic, whether it’s fingers or a pick. One of the most flagrant historic examples of that is Django Reinhard – when you listen to his records on electric guitar they sound horrible next to the genius tone, not to mention the content of his acoustic playing. He’s whacking the shit out of the electric and it hurts! And I did the same thing -everybody that switches, has to overcome that same tendency which was made easier on certain guitars than on others.

– After the darkness of Big Circumstance, you came back with a far more commercial album in Nothing But A Burning – a shift to new country?

The term new country got invented after we made that album, but the conscious effort made in those songs was definitely a shift. I’d had this big dry spell and at the end of the 80s, from the middle of 88 to the end of 89 I didn’t write anything,

– was that scary?

It was very scary, it was sort of like well OK, either I’ve got to think of some drastic thing to do or I’ve got to go and learn a new trade! So I decided to declare myself on sabbatical, I was gonna take 1990 off, which I did, and I just announced to the world that I was going to have no public involvement with anything, and I more or less did that. And within a week of having started on my sabbatical I started writing, and I wrote Child Of the Wind, and the songs started coming that ended up making up ‘Nothing But a Burning Light’.

But there’d been this big clearing of the slate before that, like the whole 80s was cancelled. The thing that I’d realised during that dry period was that I’d be looking around at songs and I noticed that I had no virtually no songs that someone who was an untrained guitar player could sit down and make work, and I thought that was kind of a lack, so I deliberately made an effort to write songs that you didn’t have to play like I do to make them sound good, you could just strum the chords and they’d still work. So Child of the Wind was like that, and most of the other song on NBABL fit that description. That was on purpose, that had the effect that it wasn’t an attempt to make the songs commercial, it was to make the accessible to someone that wanted to have fun playing them. And that kind of carried over into Dart to the Heart, and then I kinda dropped it – I got bored with that!

– Any label pressure?

No – well, record companies like radio air-play – but nothing that affected the content of the songs, or even really the way we recorded them. The choice of T-Bone Burnett to produce those records was a process that involved the record company, but we had a list of people and he was on everybody’s list. The sound of those records owes everything to T-Bone, and to the particular to the writing of the songs that set that up.

– Burning Light is an amazing sounding album

Nothing But A Burning Light came out really well. Dart To The Heart we didn’t get as lucky on, although there’s still a lot that I really like about that. But NBABL was one of those instances where everything falls together exactly right. It was such a great band on there – Keltner and Michael Been, Edgar Meyer and Booker T.

– Two albums with T-Bone on the major.

..and the Christmas album which was done sort of in between, which I produced though I owe a lot to T-Bone for that, for the inspiration of his attitude towards production more than any of the technical stuff. I guess it was the same as my process of learning from guitar players, I didn’t study what he did, but I picked up an understanding from him of how to focus on the essence of a song without screwing it up in the process of adding instruments to it. there are many many ways that you can mess with a song in the studio so there’s something very important about uncovering that essence and keeping it in the forefront.

– Was that a chance to re-indulge your love of folk music?

Well, in a way.. circumstantially I guess’ The Christmas album was something I’d wanted to do for 20 years because I’d loved that music and thought I could do something with it, but it took that long to get somebody to pay for it. We were doing these radio shows out of New York, we did 5 in the end, which became the Columbia Records Radio Hour, which became a monthly show that they did, I ended up doing all the Christmas ones.

– And you duetted with Lou Reed on Cry Of A Tiny Babe????

I know, it amazes me too – you should have been there when it happened. We’d rehearsed it but he was reading the lyrics off. There we were playing the song, and it came time for his verse and that’s what he did, and I just started laughing as you can probably hear on the ensuing chorus.

– New York was a favourite of yours?

Yeah that was a great album – I don’t really know the body of Lou’s work’ you know who else I really liked through that period was Laurie Anderson, or course they’re now a pair which is pretty interesting. She did some marvellous stuff. I don’t go to many shows, especially big shows, but I remember going to see her at Massey Hall in Toronto and it was maybe the best show I’ve ever seen, for sheer entertainment and content’

– now your on Rykodisc – it sounds like your back in a love affair with the guitar…

It’s what came out of the experiment – it starts with Dart, or maybe even Burning Light. It’s like I said, but the end of the 80s I’d finally learned what to do with an electric guitar, and you can start to hear that on the records, and it continues, I’m still learning all the time – the more I learn, the more I want to do with it, though the new album doesn’t feature that much electric, there’s a couple of prominent bits, but the Charity of Night features some extended leads and stuff. It’s the first time I’ve felt confident enough to allow myself to do the jazz part of the record – I’d always imported other people to do that, you get John Goldsmith on keyboards, or Hugh Marsh on violin adding the jazz into it, but as of the Charity of Night it was time for me to try and do some of it myself, though on the new album it’s not so much on the electric but the two instrumentals have a lot of improvising in them. I’m just letting myself play – we’ll see what happens when we put the band together to tour’

– And live? At Greenbelt the guitar playing was really front and centre…

That’s always been part of the live shows – Dialogue With The Devil, although I’m playing different thing in the solo part of it, it’s basically the same way I was doing it in 1974. To some extent those little lead things have always been in the shows, more so than on any of the records, and with the band shows there’s always been more electric guitar leads, until now when it seems to be evening out a bit. It’s fun to play, you know? It’s partly getting older and allowing myself more freedom. I’ve always had this built in limitation of things supposed to be a certain way, I’ve a limited concept of how things can be and how stretchy you can make things, and over the years that’s gotten a lot looser.

– The record sounds unfettered. Fun, passionate and full of energy.

There wasn’t much restraint – the restraints on me are my technical ability more than anything, and I suppose ones technical ability limits to some degree what you can imagine, at least in my case it does! It doesn’t stop at the same place, but you hear things projected from what you know how to do.

– your guitar now is a Linda Manzer, right?

I had a Larivee – I had the first cutaway guitar that Larivee ever made. Larivee was the first Canadian guitar maker to work with steel string guitars, and he developed a whole style of guitar making that owed nothing to Martin or Gibson, having a different concept of bracing, ‘n’ all that. And Linda along with a couple of other people was one of Larivee’s apprentices for a while – there were three of four of them who were spawns of the original Larivee thing, only Larivee has moved into more a shop thing, with helpers – not a factory as such, but more like that than it was. Linda continued to make guitars on her own.

I had two Larivee guitars, and a David Wren, who was another Larivee apprentice. I had two Wrens, one got destroyed in a fire, at a rehearsal space, which was right before one of the tours of Italy, so I had to play electric guitar – my telecaster was all I had left, and the Italians were really pissed at that, and were yelling out ‘acoustica, acoustica!!’ They didn’t want to hear me playing electric at all, and didn’t believe that my guitar had been burnt – they thought I was putting one over on them.

Anyway, I ended up moving from that to a Manzer. I’d experimented with a few commercial guitars that people were trying to get me to use, and I didn’t like any of them – that was in 86/87. The guitar that Linda made me then I had until the beginning of this year and I traded it back to her for a new one with slightly different characteristics. It was a particularly deep bodied guitar with a cedar top, slightly wider than average neck to make room for finger-picking. When I got it that’s what I wanted, but over the years as I started switching back and forth between electric and acoustic more often, I started wanting my acoustic strings to be closer together so it wasn’t such an adjustment moving back and forth. I found to that I developed a problem over the Charity of Night tour I started getting a problem with my right hand fingers, and what had happened is that because of the extra body depth – we’re only talking about a 1/2 inch but with a guitar that’s significant – the top corner of the guitar was pressing in the nerves in my forearm and over the 10 years that I’d played the guitar it had started to cause problems with the nerves in my arm. So I approached Linda about getting another one from her and she makes a kind of guitar that’s sort of wedge shaped – narrower on the bass side. You sacrifice some bottom end tone, acoustically, but no-one listens to guitars acoustically any more live anyway – very few people even know how to mic one anymore’ The wedge shaped one is not extra deep, mainly because survival is more important than the bass end! That’s what I used at Greenbelt – it’s slight, and not really noticeable to the casual observer, but it does have enough of a slope that it doesn’t put pressure on that particular spot. I knew this from playing the Dobro which has a very thin body and I wasn’t having any trouble playing that so duh! Make the connection, it’s obvious! But so ended up with the new Manzer, which I really love. As I said, it sacrifices a slight amount of bass tone acoustically, electrically, with the fishman pickup that’s in it, it sounds as good as any other guitar with a Fishman. Just the latest generation of piezo. It’s got a really nice neck – it’s a beautiful guitar to play.

– Mic and line in the studio?

Normally I would just mic it – we probably did some of it plugged in, but we never used it, it’s kind of more for safety – if we get a little noise on the mic, or we have to punch in…

But I don’t really like the sound of it plugged in when you don’t have to have it – it’s there live because there’s no other way, but the new Manzer is not what appears on the new album – that’s a Collings that I have that I’ve had for three years. It’s the one that like D28, big body. You hear that on the Charity of Night and on Breakfast in New Orleans, Dinner in Timbuktu, because the new Manzer was still too green – it hadn’t opened up yet’

– Electrics on the album?

On Blueberry Hill, it’s a black and cheesy Charvel Surfcaster, And a Strat that a friend gave me that she’d had lying around is doing a lot of the leads of the album.

– which artists have you seen recently that class as ‘ones to watch’?

Ani Defranco well enough known at this point that she’s not really one to watch unless you haven’t heard her yet in which case you’d better! But she’s to me the best thing happening now, in terms of acoustic style songwriters. And Kelly Joe Phelps is running right up there behind her. They’re both completely original really interesting players playing very different styles of music, but very distinctive in their approaches. For guitar players, Bill Frisell – he’s somebody that I would go out of my way to see live, and Marc Ribot – the Cubanos Postisos Record – that’s an incredible record. I saw him play in New York at one of those weird avant garde gigs and he was excellent – those are the kind of things that interest me. James Blood Ulmer is someone else that interests me greatly, and has done since the 80s.

– are you influenced by the avante garde?

I like stuff that’s out on the edge, I’ve always liked that. I’ve never seen myself as being there, but I’ve always wanted to be.

– Any plans to work with Jonatha Brooke again?

I’d love to, but there’s no plans to at the moment’ She’s a fantastic writer and singer and a great person. She’s someone who uses a lot of different tunings but really uses them interestingly and doesn’t just play the same thing from tuning to tuning. She’s got a great sense of sonority.

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Managing Information Streams Pt 6 – information flow and task management software.

I’ve spent a lot of time considering how to filter information, get good information, and cut back on pointless information, but haven’t thus far said (or thought) all that much about what we do with it once we get it.

And that is clearly key. Information requires processing as well as ‘managing’ – it might require an action, it might require dissemination, responding to or it might change the way we’re already doing something. So finding a way of processing it is vital.

I’ve already commented that To-Do Lists are the bain of my life, and I’m constantly on a quest for better ways of processing the information that comes in via whatever stream, be it email or twitter, conversation or SMS, spontaneous idea or blog post.

What I want to be able to do with information can summed up in a four step process – record, process, disseminate, respond.

  • I want to record the idea, if it’s not recorded already, or just extract the bit of a larger document that I need to remember.
  • I then want to process it somehow – file it under a category, assign it to a task list, put a date on it…
  • It’s highly likely that I want to let other people know about it too – either people with whom it’s a shared task, or if it’s just general helpful information, to share it with anyone else who wants it.
  • And finally, I want to perform whatever action I need to in response to it – the task I assigned to it in the ‘process’ stage.

This is heavily influenced by the David Allen’s GTD system system, but in a second hand way. I’ve only just read what his system is – Collect, Process, Organize, Review, Do – even though I’ve been using software designed to help you do this for a while. I’ve combined his ‘process’ and ‘organise’ into process, and added disseminate, as I see that as a distinct and different action from the responses that require me to do anything else… but that’s just me. :o)

His system is tried and tested, so you may want to read more about it.

Anyway, the key to all of this is finding a way of doing those steps that dovetails with how we live. I did a straw poll on twitter a while back, asking twittists what they use for their ‘to do lists’ – the most popular was, perhaps unsurprisingly, a paper notebook. I’ve tried various things, from the to-do list parts of mail.app, to-do lists on iGoogle, paper, mobile phone, iCal and a GTD app called Thinking Rock. Thinking Rock seemed promising, but just took way too much setting up for my liking.

So I started to use Twitter – just as a simple way of posting a daily to-do list publically, and getting feedback from people. That seems to work really well.

But clearly, it doesn’t help me process more complex tasks or arrange projects. That’s where Things comes in. It’s a task management app, using GTD ideas, but seems pretty simple to set up, easy to follow, and so far I’m finding it pretty useful when I remember to check it – I’m looking into ways of getting the alerts from it to interrupt my usual daily faffing to remind me what I really ought to be doing. If I can get it to do that, it’ll be a life saver.

So Things is how I do the recording and processing part of my ‘to do list’ and inspiration-type information management. The bits that are more article/blog/news-based, I manage using three web services – Google Reader, del.icio.us and Twitter.

Google Reader I use to ‘star’ things for myself to read later and to ‘share’ items with anyone who reads my shared items (or looks at the front page on my blog at the list on there. I might also cut phrases from that and drop them into Things for later processing.

Twitter I use to post links if I want some instant discussion about a topic, or just to flag it up for people who follow me on there, in case they’re interested. It’s a way of throwing it out there and not having to work too hard to monitor the response.

and Del.icio.us I use if I want to save a link with a comment, add it to the links page on my website, or tag it for someone specific that I want to send the page to, if they’re on my friends list.

So with that lot, I manage to perform my four tasks – record, process, disseminate, respond. Feel free to give this some thought, and to check out GTD a little deeper. It’s clear that David Allen’s GTD system is a hell of a lot more clearly and deeply thought out than mine. I just have the kind of brain that likes to personalise systems and processes before implementing them. So this is my version. :o)

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Creativity and Socially Networked Marketing – the good and the bad.

So much is being written about the egalitarian nature of online distribution, it would be easy to believe that all our worries as wannabe professional musicians are now over. We all know that we can get a myspace page and a facebook music page, a reverbnation widget and a last.fm page, just like the big boys. We can also get our music onto iTunes and eMusic, Amazon and Rhapsody, just by sending a CD to CDBaby and paying them less than $40 to set it up. Easy, huh?

Well, not quite. It’s true that the music economy in the last couple of decades has shifted from hundreds of acts selling millions of records to millions of acts selling hundreds of downloads, but two things are still problematic – monetizing the attention that we’re given, and building online spaces where attention is available in units greater than 30 second chunks.

You see, the huge problem with the MySpace/Youtube/iTunes generation is that it favours instantaneous gratification. It favours music that ‘wows’ in the first few seconds over music that takes a while to grow – in much the same way that mainstream pop radio has done for decades. It’s just that now, it’s not just the top 40 sector that’s expected to fit that paradigm, it’s everyone. There’s no special version of myspace for people with long songs, where the listener knows that it’ll take a particular piece of music a good few minutes to get going and reveal its hidden magic.

It’s true that to a degree it has always been thus – playing music to your friends in a ‘hey, check this out!’ scenario has always been a less comfortable proposition if you’re introducing them to the magic of Steve Reich or Brian Eno’s Music For Airports than if you were letting them in on the hitherto-undiscovered-to-them genius of Chic or Duran Duran. Pop music is by its very nature more immediate.

No, the problem here is a slightly more insidious one – it’s that all of us, ‘pop’ acts and more difficult to classify musicians alike, are being encouraged to market what we do via these channels in the same way, and music lovers are being encouraged to look for it in that way, and it can have a negative effect on the way we create and the way we find the music we love.

The fantastic potential that Myspace/Youtube/iTunes gives us to connect with an audience that we’d previously have needed a record label and radio plugger to connect with is still largely bound up in the ‘instant gratification’ notion of where the value lies in a piece of music. 30 second previews of tracks are useless for through-composed or gradually evolving music. 30 seconds of just about anything by Michael Nyman or Philip Glass isn’t going to show where the piece goes as it unfolds over the course of minutes rather than seconds.

How do we deal with this? I think acknowledging it is the first part of the answer – once the influence has been ‘named’ we can see if for what it is, and hopefully recognise the difference between our own creative urge pushing us towards brevity or accessibility (certainly no bad thing if that’s where you’re leaning) and the crippling of a deeper more evolved sense of where a particular piece of music should be going out of a fear that it just won’t work on myspace.

Download culture is wonderful in that it frees us up from the limitations of length – in both directions – that vinyl/casette/cd/minidisc had – we can put out tiny short works and not feel like we need to pad it out to fill a CD, or we can release massive epic hours-long single pieces if that’s really where our muse is heading. There’s nothing to stop you putting out 10 hours of continuous music, other than the limitations of the download speed of the person trying to get hold of it. We’re no longer constrained by pressing cost or media size, but we are still subject to the evolution of the music-discovery culture, and we all need to be thinking hard about how we build a space where we encourage people to investigate music that takes many listens to sink in, music that doesn’t reveal any of its complex magic in a 30 second low-res preview, but given time will seep into our consciousness and affect us in a unique way.

We need filters. We need

  • people and
  • media-outlets and
  • blog groups and
  • socially networked advisors who will recommend great music to us in the way that magazines used to.

Magazines still provide some of that, but they are very limited in their scope, because they are beholden to their advertisers and the broadcast nature of what they do, so are constrained by the need to write about people their core readership already know about. Those people aren’t really our concern. The ones who already have a career, a fanbase, a stream of self-generating traffic to their sites and online store. Finding out about the new Nick Cave or Pat Metheny record is rarely going to prove difficult.

No, we need microfilter channels, groups of 5,10,20,50 friends who get excited about new music and do the research for eachother, in the same way that Google Reader lets us search out news and blog posts for eachother.

There are already music blogs like this – audioblogs that feature MP3s on a daily basis. Some of them are fabulous. Many of them are less helpful in that they are basically a mashup of bit-torrent and blogger.com – illegal giveaways of whole albums that don’t actually help the band because they direct no attention or traffic in their direction. I was talking with a guitarist friend in LA in January who found that only a week or so after his latest album had come out, someone was giving it away on an audioblog based in Holland. The sales in the first few weeks of any project are important because that’s when the publicity is focussed on, so to be offering illegal free downloads of an album that close to the release date is particularly galling.

The new currency online is attention. Time is valuable, and it is possible to monetize that, through sales of CDs, downloads, DVDs, t-shirts, gig tickets, teaching weekends, meet and greets, promotional spin-offs, advertising revenue. But directing attention is best done by communities, by trusted advisors, but bloggers and twitterers and facebookists and friends of friends who know their subject and seek out the best new music around and tell people about it. And do it because then their love for it is propogated, the artform and the creators are encouraged, make enough money to make the next record, and the cycle of soundtracking a part of our lives is completed and begun again.

BUT if you’re a musician, unless the career part of being a professional musician is more important to you than the musician part, all of that has to be at the service of getting the word out about YOUR art. That which you hold most dear. Not an advert for what you hold dear, not a truncated, MySpace-ized version of it, but the real deal, however dense, complex, mellow, subtle or otherwise it is. Which brings me back to a point I’ve made a few times on here before – BE THE KIND OF FAN YOU’D LIKE TO HAVE – musicians need to be using the attention they have from their audiene to share the love, to let their listeners know about the music they love. It’ll come back, karmic-stylee, and will solidify your position as a guru of great music, a person of taste and discernment and the hub of a music-loving community. That’s how we build RELATIONSHIPS with the people who connect with our art – relationships built on shared knowledge and an unfolding understanding of where our aesthetic tastes overlap…

That is, as the yanks like to say, all good.

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Masterclass tour finished – some thoughts on teaching…

So the last four days have been spent touring the south of England giving masterclasses at branches of the The Academy Of Music And Sound – a chain of music schools that stretches the length of the UK, but is focussed around the south west and midlands.

Once a year they do a masterclass week, where they book two or three teachers in each of the instrumental disciplines they teach (bass, guitar, drums and vocals) to go round to the various centres and teach the students. I did it last year, they liked it, and so I was back doing it again this year.

I really love the masterclass format for teaching – being given a couple of hours in which to impart something of value to the students, hopefully something that’s different yet complimentary to what they are studying.

One thing that I decided years ago was that the ‘here’s how to play this song’ or ‘here’s how to do this technical thing’ approach was a bit of a waste of time, as it gave them one thing to learn, but because the situation is pretty much ‘hit and run’ it was a rather closed way to teach, as there’s no follow up.

So instead I look to help shape the way they think about the process of learning. How we learn is at least as important as what we learn, and I’m fascinated by what it is that makes a student want to teach them self. I try to impart a love of learning to my students, so that the question of ‘motivation’ is dealt with in their own practice room, rather than being something that is imposed in a lesson… Making people feel guilty for not practicing seems to be entirely counter-productive to me, given that a) there are loads of great reasons not to have practiced in any given week, b) it’s my job to inspire them to WANT to practice, not berate them when my ability to inspire falls short, and c) the consequences of not practicing are felt in the frustration of not improving, and the guilt of disappointing ME by not practicing is just a red herring…

So what do I talk about? Well, in this series of classes I started out be defining what I mean by ‘Bass 2.0’ in describing what I do – the idea that for much of the history of the instrument, the bass guitar has been defined by the role it takes in pop music, limiting it to what it ‘should’ do, rather than allowing your imagination to explore what’s possible. That’s Bass 1.0. Bass 2.0 detaches the lump of wood and magnets and graphite and strings that is ‘the bass guitar’ from any preconceptions about what it ‘should’ do and instead explores what’s possible with it, just thinking of it as a sound-source, albeit one where the craftsmen making a lot of basses have maximised its physical properties to emphasise that low end function…

The reason for that as a starting point is that it gets us thinking about music first – the instrument becomes a vehicle, a voice, a medium for channeling the music we hear in our heads.

And where does that music come from? What is it about the music that we love, that we’re proper FANS of, that amazes us, wows us, makes us buy t-shirts and posters, makes us dress like the band and pay lots of extra cash for the limited edition boxed set, rather than putting up with the phone-cam footage on youtube?

Thinking about music from that point of view causes us to consider the importance of music and to readjust our sights: It makes us want our music to have that significance. To write music that changes the world. Whether or not your music actually changes the world is moot, and certainly no concern of anyone else but you. The point is to aim to be to our audience what the music that changed our life is to us. To write and play music that makes them feel the way we feel when we’re willing to travel a hundred miles and pay £50 a ticket to see the band.

Why? Because anything short of that is selling ourselves short, and that kind of impact doesn’t happen by accident. You can’t MAKE it happen, any more than you can make yourself successful, but showing up is vital, being on the right journey, aiming in the right direction, focussing on the things that matter – it may well not happen even if you do all that, but it’ll definitely not happen if you don’t, and for us as musicians the journey is the goal. We can only influence the journey not the destination.

So we aim to change the world. We aim to soundtrack the lives of our audience. How on earth do we do that, given that it’s impossible to second-guess what our audiences want or need or will ‘get’. We soundtrack our own world and invite people to share the soundtrack. The only person in the entire world whose feelings I can assess with any level of accuracy or intimacy are my own. So my process for writing music is to write the music that I want to hear, that I need to hear, that soundtracks the world in a way that helps me make sense of it. And I then invite people to share in that.

Lots of people won’t get it, won’t like it, and that’s fine – I’m not really concerned with whether or not they like it. Marketing this stuff is about giving people an opportunity to hear it and an entry point to understanding where it’s coming from. Beyond that, you let go.

So given that as an aim, our approach to learning the instrument is two fold – we’re developing AWARENESS and CONTROL. An awareness of what music can do, how it makes us feel, how it relates to our world, and then the control to make that happen, to produce that music. To have an awareness of the nuance of a particular style/song/instrument/amplifier etc, and to develop the technical ability to utilise that nuance to make you feel the way that music should make you feel.. The sound with which we make music is like our language and accent – if I screw up the grammar when I’m speaking, it obscures the thought I’m trying to communicate. If my accent is so thick that native speakers struggle to understand me, they’re not going to be drawn in by my thoughts as easily as if I spoke in a clear and compelling style.

So our technical instrumental ability is about developing that clarity, skill, breadth and depth. About learning how to be compelling, convincing, and emotive. Impressing people with instrumental skill isn’t a bad thing, it’s just not everything, any more than long words carry any intrinsic importance. Great orators are wonderful to listen to, but stand or fall on the ideas they are communicating. Same with musicians – great technicians are a joy to hear, but if the music itself isn’t there, we’re going to switch off.

And our technical practice becomes more important, not less, it’s just no longer an end in itself. Context becomes paramount, dexterity and speed become subservient to nuance, control and expressive articulation. New technical ideas stand or fall on their ability to add to your sonic palette in a meaningful way.

Of course, none of this means anything – nor should it – to the people listening to what you do. They’re either going to dig it or not dig it. It doesn’t mean you’re a genius if they do dig it, and it doesn’t mean your shit if they don’t. It’s all about the journey not the destination, and you’re inviting listeners to share in that, to take from it that which makes sense to them, that which enhances the sound-world they live in.

So in a masterclass situation, I encourage the students to want to change the world, to love their instrument and its history but to remember that that’s vital to them but not to the people they’re playing to. I exhort them to listen and learn and play and improvise and write as though their life depended on it. To be mindful of what they want from music, what they want it to do for them, and to work towards that. To see the world of music as a big sand-pit to play in rather than a business venture to succeed in or a body of knowledge that needs ‘conquering’ before their contribution is validated.

What does music mean to you when you’re not playing it? How can you make music that makes you feel the way that music makes you feel? There’s a process in there, a journey, a whole load of exploration and mistakes and discovery and joy and frustration and great gigs and crap gigs and hours on your own in a room practicing and days spent wrestling with ideas in a band. Do it because you love it, because it’s too important to ignore, and don’t listen to the voices of those who WANT to dislike it. Screw ’em.

And somewhere in all that I demonstrate a load of right hand tonal variations, play a couple of tunes – on this trip, having Lobelia with me made SUCH a difference, being able to demo some of the concepts in a song rather than an instrumental. We played Black Hole Sun, looped the vocals, and I then talked about how we listen to music when we can’t see it – on the radio nobody cares that I’m playing a fretless bass. they’re only going to notice if I go out of tune. It just has to be ‘good’ – and make them laugh, answer questions and invariably explain how an ebow works.

And all that in two hours. :o)

Is there any of this you’d like me to expand on? Add it in the comments below. And if you were at one of the classes, feel free to contribute here, or over in the forum.

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Managing Information Streams 4 – General twitter tips.

Here’s a load of more general twitter tips, based on my observation of what goes on on there, and in no small part based on the things I’ve got wrong, and the twittering faux-pas I still make, but designed to help us use Twitter as part of a well-managed information filter… (I’ll blog about something other than twitter later, just wanted to tidy this one up for now.)

#1 keep if fluid – it seems the best way to work with Twitter is not to see subbing to or unsubbing from a particular feed as a big deal. It’s not like adding someone as a friend on Facebook where it’s likely to lead to a flurry of interaction. They’ll get a notice that you’re following them, but they won’t that you’ve unfollowed, and no-one seems to get hung up on that anyway. Especially not if they post a lot. I post very regularly, and there are bound to be people who find it clutters their twitter stream to the point where it’s not desirable to have there. So they unsub, no biggie. I’m not offended, they aren’t overwhelmed and my twitter page is still there if they want to check out what I’m up to at any point…

#2 beware of too much IM style usage – this is only an issue if you WANT people to follow you – if you’re just using it to interact with people you know, this isn’t a problem at all. But if you’re trying to build a core group of followers, the feeling that you’re listening to one side of a conversation in moon language is really off-putting (I have been guilty of this, for sure!) – here are a couple of tips to get round that – firstly, use the ‘@’ reply protocol, so that at least there’s a link to the person whose post you’re replying to. (on the twitter.com page, it links to the nearest-in-date post in the person’s twitter-stream that you’re replying to) Secondly, if you’re replying to a post with a link in it, re-tweet the link to give context. thirdly, break up the flow of interaction with some stand-alone inspiration or information – make a point of having at least every 3 or 4th tweet be a non-reply – a question, a cool link, a thought about something, a gig date, a suggestion, a status update…

#3 don’t use text speak but do edit. SMS-style abbreviations are a) not understood by everybody, and b) annoy a lot of people. So instead, just think about how you can reword your tweet to fit into the 140 characters and still say what needs to be said in english (or your tweet language of choice!)

#4 don’t get stuck sounding like a series of adverts – if yours is an info-only twitter feed, then go with information, not hyperbole. This is just an observation, but it really doesn’t seem to work. Twittists seem to be up for info-feeds, or opinion feeds, but I’ve not seen much traffic around ones that sound like mini-commercials. So either post stuff with an opinion that’s personalised, or just provide the info…

#5 go with a regular syntax structure – again, most important for news/info style feeds. Are you putting the date first, or the link ,or a category (either in square brackets, or using hashtags.) It’ll make it easier to spot your posts in a stream, and also to extract the right info from it (see my To The Left Of The Mainstream music recommendation account for an example).

#6 work out what time of day you want to post a particular bit of info. Lots of people don’t go back and read tweets they missed – so if you’re writing something for Americans but you’re in the UK, don’t post it before about 2pm, or most of them will miss it. And vice versa. Know your timezones!

#7 don’t finish a twit-sesh on a weird post. Especially if you use the twitter-widgets, you don’t really want to leave a bizarre or insulting tweet up there for two long… follow it up with a ‘goodnight all’ tweet to tidy things up. Assume that anything and anyone you tweet about will be read by the person you’d least like to have reading it. Then you’re safe.

#8 have fun! web interaction at its best is about relearning how to ‘play’ – it’s a big game, and the more you interact with it as an adventure, as fun, as something to be discovered rather than something to be conquered, the more the time you spend on it will be open to the possibility of creative reimagining. It may be that twitter is just for posting gig dates and album news for you. That’s fine. It may be that you just answer Twitter’s expressed question – ‘What are you doing?’ a couple of times a day. That too is obviously fine. However, it may be that you discover a way of using it that no-one else has thought of. Hurrah. Seeing it as play leaves you open to the possibility of these and more. (I’ll write more soon about the play thing.)

For those of you doing music, Twitter is a great sand-box in which to experiment with your online persona. It gives you space to step out of the 3rd-person big-record-label-clone website that you’ve had since the late 90s when we all thought that was the way to go. It’s a way to add a little box of personal stuff to your site and let people know you’re human. Chances are it’ll get more interest than the flash-driven corporate looking static website, and will be a stepping stone into turning your website into a blog-style interactive space, or at least doing what I’ve done, which is have the blog updates as the main content on your site front page.

Get out there, get interactive, and use twitter to save on time and energy in that engagement. Enjoy!

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Managing Information Streams Pt 3 – Twitter for Musicians

OK, let’s get practical about the use of Twitter for musicians.

Here’s a list of possible uses, that I’ll then break down (in no particular order of significance)

  • spreading rumours
  • publishing gig dates
  • inviting discussion
  • interaction with fans
  • promoting friends
  • developing a brand
  • personalising your website
  • keeping your site updated
  • proliferating info to a lot of sites
  • integrating with other social networks
  • keeping up with the interests of your audience
  • cutting down the time needed to interact via everything else…
  • tracking the buzz about you

Let’s break those down –

Spreading Rumours – we all have bits of near-confirmed info that we’d love to tell people about, but don’t want to post as news cos we’ll look like muppets if we get it wrong… Twitter overrides that by allowing us to be a bit more vague, but to generate a buzz… post about tour plans, collaboration invites, press stuff. Create a sense of expectation for what you’re up to, and let people know you’re still working even between ‘big’ news.

Publishing Gig Dates – just a really easy way to get gig news out there fast. Yes, it still needs to go on myspace, reverb nation, your own site, and all the other gig lists, but twitter is fastest!

Inviting Discussion – ‘hey, what do you think about [xyz]?’ – do it on your forum, and you may get pages of nonsense posts from people who have an axe to grind (caveat, not on my forum – I have possibly the most lovely bunch of forum posters anyone could want. It’s not prolific, but the quality is right up there!) – post it on twitter, get funny, clever responses from people who want to engage with you. reply and make them feel special. time spent? 2 mins for a 10 reply convo..

Interaction With Fans – a safe interface for your audience to contact you. It doesn’t take much time, it’s public, and it’s managable… if people get nasty you can block them, and the public record isn’t easily linked to, so trolls are less likely to spam you for the web-kudos.

Promoting Friends – this comes back to being the kind of musician friend you want to have – post links, cross post news, re-tweet information. Help eachother out!

Developing A Brand – this can be by being funny, insightful, posting about your other interest whatever that may be, posting in a unique way (the syntax of a particular twitterer can act like a digital signature) or just by updating regularly about what you’re doing… Tweet about your practice regime or recording ideas. Share tips and get known as helpful and supportive…

Personalising Your Website – got a corporate looking 3rd person website? Well, that’s probably a bad idea, but overlooking that for now, a twitter widget embedded will allow you to add personal regularly updated info to your site. It’s contained within the widget, but it lets people know what you’re doing. (see my myspace page for an example of an embedded widget – go here for more widget options)

Keeping Your Site Updated – again, if your site is really slick looking and updating it is tricky or costly, having a twitter feed can be a great way to mean that people coming back always have something new to see.

Proliferating Info To A Lot Of Sites – Twitter widgets can be put on myspace, reverbnation, your blog, your band page, your personal page.. one tweet goes to loads of pages.

Integrating With Other Social Networks – following on from the last one, It can even update your facebook status, and will probably be able to do the same for Myspace before long. You can also feed info back into it from last.fm and a few other sites…

Keeping Up With The Interests Of Your Audience – if like me, you find your audience fascinating, it’s a great way to keep up with what they’re up to. I love reading tweets from people I know, and people I don’t…

Cutting Down The Time Needed To Interact Via Everything Else – twitter is quick and easy, it’s low maintenance, high yield in terms of interaction. Use it to cut down the volume of pointless email, or forums you visit and people you google. Do as much of it via twitter as you can, and you’ll free up time and headspace for everything else.

Tracking The Buzz About You – twitter lets you ‘track’ keywords via SMS – you send an SMS to twitter that says ‘track solobasssteve’ or whatever, and it texts you every time you get mentioned. Great way to find out what’s happening outside of the people following you…

Get on it, start doing it, choose your level of interaction (from news only to deeply personal – it’s totally definable by YOU) – there’s no compulsion to blog your breakfast choice or marital strife, so don’t feel that you can’t use it because you want to keep that side private. Tweet the music, tweet the tour dates, tweet the rumours and news…

what are you waiting for? – don’t forget to follow me there too.

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Managing Information Streams Pt 2 – Twitter!

Thanks so much for all the comments and feedback about the first Managing Information Streams post. Some GREAT stuff in the comments there.

I want to follow that up with what is fast becoming my favourite web-filter, and will hopefully become my primary interface with my network – Twitter.

The tech media has been full of articles about Twitter for the last couple of months, ranging from declaring it to be the saviour of the web to it being the scourge if humanity. Both are exaggerations, and as usual, ignore the range of ways to interact with a particular technology.

So first up, a ‘what is twitter?’ answer, StevieStyle – Twitter is a combination of microblog, status-update, public IM, SMS client, link-blog, mini-email, brain-storm-tool, twitterpedia and for me (I’ve not seen anyone else doing this yet, but I’m sure I’m not the first) a responsive public to-do list.

All of that in an IM-window style interface, portable to my cellphone, followable on the web and scannable at a glance.

So what’s great about it? Let’s undo everything I said it was at first –

Firstly, it’s not email – I’m getting increasingly sick of email, particularly email that isn’t addressed to me. It’s just not a quick enough or malleable enough way to get information, to difficult to filter for quality and the group stuff just makes it harder to deal with the stuff that is to me. So I’ve been unsubbing from groups and mailing lists like crazy, trying to reduce the volume of non-direct email. A lot of the things I might have used email or email lists for, I now do on Twitter. How does that help? Well, I know the answer is going to be either a) very short or b) very short with a link to a properly written explanation. If you have to post the longer answer on a public blog, you’re more likely to think about it, than if you just write bollocks to a mailing list.

Secondly It’s not IM – IM sucks my time. IM is a very demanding thing to have running. It can be very useful and a great way to get quick responses, and also to deal with more personal things, but for the most part the big problem with IM is that you sit WAITING FOR A REPLY, and the other person is doing the same. So you don’t get on with your stuff, you ‘do IM’ for whole chunks of time. I NEVER do that with Twitter. Even if I post 5 or 6 posts in a couple of minutes, in between I’m working, I’m blogging, I’m searching, I’m answering the good emails, I’m deleting the crap ones, I’m cooking, brushing my teeth, on the bus… whatever, it’s all going on, and Twitter can fit to that. I never get tweets that say ‘are you still there? hello? where’ve you gone, you bastard??’ like on IM.

It also means that there’s a public record of a process if you’re planning something. This is what happened when Jeff Schmidt and I planned our podcast. I think Jeff sent me one direct message on twitter about it, and the rest was public. Perhaps as a result, the podcast had the highest first day or two’s downloads of ANYTHING Jeff has podcasted. And he’s done some great podcasts (search in iTunes for his name, for more – really good stuff.)

Thirdly it’s not facebook – if I go into facebook and check people’s status updates, there are a million other distractions – photos, scrabblez, groups, event invites, etc. I set up Facebook as a separate app using FluidApp just so I can open it, do it, and go. Twitter is the status update with the option to reply, and without the distractions. That’s a good thing. Facebook can be so addictive.

Fourthly it’s not this blog – blogging here takes a lot of time and effort. It’s also very much an interactive archive of my public writing. Twitter is immediate, and then gone. Sure you can find or favourite tweets, but it’s largely about NOW. I try to keep my blog archive manageable by not posting quick ‘check this out’ blogs – that’s what twitter does REALLY well. I can also, crucially, start rumours on there about what I’m up to, talk about things that might happen but might not, in a way that would come back and bite me on the arse if I did it on here…

Fifthly it’s not Google – if I use twitter for a question, I’m not searching the internet for prewritten answers, I’m asking the minds of my fellow twittists. I’m asking people who know me, or at least know about me, and I can follow up. And all of it in 140 characters. I’m not demanding much from peoples, but I can get top quality info. And it’s filtered by who I CHOOSE to interact with. No spammers, no trolls… The traffic isn’t public enough to attract disgruntled losers shouting at windmills.

Sixthly, it’s not a to-do list – to-do lists are currently the bane of my life. I never know where to write things down to remember them. Twitter means that my to-dos can become discussion, friends can remind me, hassle me, and I feel a compulsion to update, and therefor a drive to get something done so as not to embarrass myself by saying ‘did fuck-all today’… So I post a list, I post options and court responses, and on some things, I can collaborate. I can even ask my flatmate to pick up milk or washing-up liquid on the way home. Last night, my landlord used twitter to find out if anyone was home in order to access a document in the flat – THAT is the magique of the Twittosphere!

Seventhly, and this is a small but significant one it’s not regular SMS – how? a) it’s free to send, and b) I can type it, not key it in on my phone. HURRAH!!!! That should be enough to get everyone in the world signed up…

So what’s unique about it, that isn’t so negatively defined? OK, there’s the asynchronous nature of ‘following’ – if someone clicks to follow me, I can choose to follow them or not. I can also follow people who don’t follow me. I can follow people for the conversation, or the inspiration, I can post in the same way – conversation or open ended thoughts. And people can choose to read or ignore. No-one is wasting time they don’t want to waste just to see if the info is good or not. Glance, engage, revert. It’s easy.

Two, it provides interactive news. On the scene ‘buzz’ about events. Right now, SXSW is going on in Austin. Last week was TED – the precis of ideas on twitter is a GREAT way to find out what’s hot and what’s not, what are the salient parts of an hour-long talk, what’s going to be rocking the tech-world in a few months time. Choose a different set of people to follow and you’ll get the same from glastonbury or the protest movement, or parliament, or probably even the countryside alliance *shudder*… you choose, you filter, you edit, you follow/unfollow, and form a group of twittettes who entertain and inform, interact and educate.

Thus far the signal to noise ratio on my group of feeds is extremely positive, and the stuff that’s come out of it is amazing. Lately, that’s been all about Seesmic, the video-blog site. But that deserves a post of it’s own, because it’s f’ing amazing.

So maybe now you can see why I’m hoping to make my twitter account my main web interaction. Sign up for twitter at twitter.com, add me, and if you’re a bass-head, add Jeff, Trip and search around for some others. Consider this my TwitterFesto :o) .

I’ll post some more stuff about it soon, but suffice to say, if you want to get in touch with me quick, twitter beats anything besides just calling me up on the phone (we need to get back into phones – our modernist technolust has relegated phones to a last resort. that’s got to change…) Email is great for longer more involved information, IM is good if your life is falling apart and you want my help or support, Facebook is good if you’ve got silly photos from your stag night, and Google is good if you want a URL to send to someone. Otherwise, TwitMe!

(addendum – I’ve tagged this as ‘future of music’, because twitter is something that bands and artists HAVE to get a handle on. It’s where so much web communication is heading. So read this, and I’ll post more about music specific application in the very near future)

(addendum #2 – massive credit must be given to Hugh MacLeod for his thinking on twitter, much of this was informed by his twitterings and bloggings. Follow him at twitter.com/gapingvoid)

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Managing information streams (Pt 1)

This will (I think) be the first in a series of posts about this, mainly because it’s an ongoing struggle and area of conceptual development.

So, I’ll start by saying where my problem lies – a lot of the stuff online about being overwhelmed by email starts by talking about spam. Apart from when I’ve had my domain-name spoofed by spammers and suddenly had 3000 ‘user not known’ replies, spam has never been a big problem for me. If you’ve got your email on a dedicated server, then there are various very effective and ‘teachable’ spam filters out there. the Gmail one seems pretty damned good too. (if you’re still using Hotmail as your primary email interface, you’re probably sorting through spam now and not reading this…)

So, what is my problem with email? it’s largely two fold – one, it’s filtering the mass of information I get on a subject so that I get only the best information, and two, it’s how to process info as it comes in.

I’m on a few different email discussion lists, which are seeming increasingly anachronistic as a way of doing group interaction. With the web forums I read, I tend to browse via keywords in the search box on the really busy ones, and glance at the recent posts every few days on the less busy ones. That doesn’t take long, and means I can track where the things I’m interested in are being mentioned. I also have google alerts, and technorati alerts for certain words cropping up in other places. But the email ones still take time to filter.

I get a fair bit of info that relates to gigs and teaching that tends to get lost as I put it to one side while I consider what to do with it, or juggle my diary so I can fit it all in… then someone emails me and says ‘are we still on for tomorrow’s lesson?’ and I panic as I try to make it all fit… so I need a new system there, for sure. the Search box in Macmail helps a lot, as I can just do a search for ‘lessons’ or ‘tuition’ to find all the bass lesson related stuff… Maybe I should try the ‘smart mailbox’ thing.

My other big problem with email is that replying quickly creates an expectation that this is your norm, so people use email for things that are urgent. I REALLY need to get away from that… Tim Ferris has written some really useful stuff on this topic here…

Anyway, I’ve not got very far with managing my information, have I (though I did just go and unsub from a couple of lists I receive but never read, so that’s good…) – as my friend Karen would say ‘Land the plane, Steve!!’

It’s about filtering. I’ve written about this WRT music recently, but it applies equally to information – the problem isn’t a lack of it, it’s a lack of quality control. If I want to keep track of what’s happening in the bass-world, I could spend all day every day reading stuff on forums, blogs, email lists, digests…. And even for an info-geek like me, less than 3 or 4% of it is useful or even particularly interesting. So I need to be able to target my info. Here are a couple of suggestions for how WE can do it.

#1 – collaborate – if you want filters, be a filter. Google shared items is such an amazing way to get someone else to filter for you. I’ve read SO many great stories that I’d have missed thanks to following Jeff Schmidt and Jyoti Mishra‘s shared items. Some of the blogs I them subscribe to, often I just leave it to them to filter them for me.

Same goes for futuremusictalk.com – a GENIUS filter for stuff about the future of the industry. Not all the info, just most of the best info. And it gets better every time sarda tweaks it. He’s a genius, and lovely, and very busy, not surprisingly.

So using ready-made filters (here are my shared items for those of you who want them) – let others do the legwork.

If you have a very specific search criteria, use Google Blogsearch – put the searc term in, then grab the feed. Google rules. Technorati provide a similar service, but it’s hopelessly flakey…

So, get google reader, and start sharing – let me know when you do, and I’ll watch what you’re linking to… and then…

#2 – be ruthless. If you subscribe to a feed that you find yourself continually paging down past, delete it. Don’t clutter your reader. get rid of it, and let the google blog or news search watch it for you for keywords. (note to self, must see if google blogsearch can handle boolean commands). Don’t put up with duplicate feeds – if you subscribe to a feed that is fed straight into futuremusictalk.com, delete the feed (with some blogs, including mine, only certain posts are cross-posted. With others more specific blogs, everything is aggregated there). I did this recently with news feeds – the beeb cross post a lot of articles to world and UK news, so I deleted one of them. Same with the guardian. strip it back, get the info you need, don’t sweat about missing some stuff – if it’s that good, someone else will share it anyway (thanks Jyoti for the political filter stuff – you rule!)

#3 – set limits. This is the bit I’m worst at, and the bit that from next week is going to get experimental. Have set times for this stuff, then click ‘all read’ – use the starring thing in google reader (do you get the idea that I think Google Reader ROCKS??) to come back to things at a later date, or share it then go read your own feed… But stick to them. I’m definitely writing this for myself now, I’m terrible at this. One thing I’ve started to do is not have feeds loading in the background. Using FluidApp.com I’ve turned Google Reader into it’s own application. I read, then close it, so its not giving me alerts all the time. I read it like a newspaper in the morning or evening. I also set my email to only check once every 30 mins, so I do it in batches. Soon, I’m hoping to switch to twice a day email too… we’ll see if that works.

And here’s the clincher, and the link to the next post (later) – I’m using twitter to do a lot of my filtering. Twitter deserves its own post, but so far my online presence has gone through the roof as a result of using it (even with a fairly modest number of followers) but I actually spend LESS time on that than I used to on forums, IM and email… next post will explain how and why.

I hope that lot helps – PLEASE post suggestions – I’m still working this one out. Blog about it, and post a link in the comments, ask questions if I’m using geek terms you don’t get. This shit is important because it threatens to swamp our time to be human, creative and alive. Help me out here…

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perception trumps design – why Myspace still works…

A few thoughts that sprung from a comment response here and a twitter conversation, re: the myspace vs facebook thing.

One of the problems with being a webgeek is that it’s easy to forget to think how Webphobic digital-dabblers engage with the web. They often choose an ecosystem that feels homely, one that while not being particularly functional is self contained and looks like the scenery for a kids TV show. I can’t believe that any self respecting web-user would still be using the AOL interface, but it happens. And we-the-geeks have to learn to work within that first and foremost.

Re-educating people about the clunkiness of Myspace is a very different task from effectively and productively engaging with your audience. And for a huge part of the music-finding web-audience, Myspace is comfortable. It’s homely, familiar and doesn’t feel like a geek-domain in which webtards are a nuisance. It looks like it was designed as a school project, so no-one feels patronised by it. For a really significant majority of people looking for your music online perception trumps design – telling them that Myspace is clunky, horrible to use, slow to load, unmanageable in terms of effectively sending out mass mailings etc. doesn’t change the simple fact that they are happy there.

As my previous post about this said, Facebook is almost exclusively a friend-interaction ecosystem. Myspace is far more of a discovery one. Yes, it’s rubbish, yes facebook looks better, yes Reverbnation still has a far better feature set and interface than either of them for actually digging up great music without getting spammed or having a pumpkin thrown at you or being bitten by a werewolf, but within each one, we need to adapt, to understand and to engage. Yes, we can continue to educate people, and to request better integration and implementation from the various sites (Myspace’s new API for developers is a HUGE leap forward… let’s see how much of it is useless spamming BS when the apps go live), but if you’re in the business of making music and connecting with an audience, educating digital toe-dippers has diminishing returns as a primary method of engagement.

Make Myspace work for you by interacting with people who express an interest in discovering new music, keep your friends list manageable, send regular friendly bulletins, use the blog and the status update, and if your friend list is small enough, the event invite (though I’ve found in my experience that the response to bulletins is close enough to being as high as it is for event invites as to be not worth the extra effort to send the event invite…) and use the status updates to keep people clicking through to your page.

And use facebook to connect with your friends and to supply them with the social capital to look cool because they know you – Facebook’s primary virgin market for musicians is friends of friends – your friends post your music on their page, and their friends listen because someone they trust digs it. It’s a pretty simple equation, and a pretty effective strategy in terms of quality engagement with people predisposed to wanting to like what you do.

So don’t get so hung up on telling people that they are losers for liking myspace, just accept that they do, and talk to them there. Just avoid spam like the plague, it’s so flippin’ obvious on Myspace, it stands out like a dog turd on a dinner plate. Better quality interaction with fewer people.

All of this changes when you reach 50,000 people that have added you and engaged with you, when 10,000 of those have comments, and you’re regularly topping 3000 plays a day. Then we can start to talk about the percentages involved in sending out blanket mailing and trying to get actual email addresses from those people to connect with outside of myspace. Til then, it’s one potential TRUE fan at a time.

Remember, no-one owes you anything, no-one is compelled to engage with your music, or assume that it’s any more important than what any of the other millions of musicians out there do. And a lot of them won’t like what you do, for perfectly valid reasons that have nothing whatsoever to do with how ‘good’ or ‘bad’ you are in any measurable way. So we keep putting it out there, inviting them in, rewarding their engagement, providing social capital and resources to gain cache and kudos from having engaged with us, and just making some friends! I’ve found that the vast majority of the people who dig what I do are people I like. Not in a sycophantic ‘hey I love you for buying my music’, but just that the music that soundtracks my life (my music) is likely to appeal to people who share a few of the values and perceptions that I have. I’ve made friends with so many people whose first point of contact was a gig or masterclass or CD of mine, it’s great, and a vital part of my life right now.

…I also have great friends who really couldn’t care less about my music, and are equally valuable for that reason, but that’s a whole other blog post…

So obviously, if you want to connect with me, feel free to do so on twitter , myspace or facebook.

© 2008 Steve Lawson and developed by Pretentia. | login

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