Tag: art

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web ubiquity – web 2.0 smarts for musicians

I don’t know if you ever look at the stats for your website, but a HUGE amount of the traffic that my site and my blog get are from search engines. Google is the heart of the way most people use the web. This is no bad thing, but it does mean that presenting a website that’s designed to trap information within it in the vain hope that people will love you enough to type your URL into their address bar every morning only to find that you’ve added nothing, or maybe one gig on another continent to them isn’t going to work.

No, one of the most important aspects of the shift from scarcity to ubiquity is that it’s not just about proliferation of recorded music. In fact, i’d go s far as to say that information about you, and the proliferation of your brand over and above the music is even more important, as it generates interest in the music before people have even iistened, and helps to frame their listening in some way.

This is why being everywhere is vital in web-world. So here’s vol. I of a short list of tasks you can do yourselves, without needing a webmaster to sort it out for you:

  • Get a Flickr account – free photohosting and a whole lot more. Flickr is a huge community of visually minded web people, who love seeing well-taken pictures of bands and gigs and touring and all the interesting stuff in your life. Start a second unpaid career as a photojournalist, link to it from your website, and let your audience into a little of the visual side of your world.
  • Sign up for a last.fm user account – your music is already on there, right? Well, there are two ways to use last.fm – one is uploading music, the other is logging what you listen to. it’s a great way to give your audience a handle on the music that makes you tick, and also to give props and some publicity to the great stuff that you’re listening to. Add one of the last.fm widgets to your site so people can see at a glance what you’re listening to this week. Last.fm also has a journal section, so you can post reviews of what your friends and heroes are up to – share the love!
  • Youtube – start your own channel, and get some videos up on there. Don’t just leave it to people with phone-cams to post crap, get some footage up there, and preferably something of you talking too. For some reason people are fascinated by what musicians’ voices sound like when they talk. Weird, but true.
  • Sign up for facebook – yeah, I know, it’s for college kids trying to pick up hotties and tragic 30 somethings who think it’s the cooler version of friends reunited for hooking up with your childhood sweetheart. Right, but it’s also got a whole shedload of useful things for connecting with your friends, peers and audience who are also probably on there. You can put your myspace player on there, your last.fm profile, your reverb nation widget so people can listen to you, and RSS feeds of whatever other information you are generating. Which brings us to our last one…
  • start a blog! You’re reading this, that proves they work. You can blog about all kinds of things – when you’re working a lot, just short updates on tour highlights, or excitement in the studio – post links to your flickr pics and youtube vids for the full interactive experience. When you’re not so busy, or have a little bit of time, use it to big up the people you play with. Musicians can be so damned self-obsessed that they never bother to give back the kind of recognition they so readily crave and grasp at for themselves. Come on, if you’ve got a platform, use it to help everyone out. It’s good for all of us.

when you do, make sure you get accurate stats about what’s going on with your blog and site, and do the same for any RSS feeds you’ve got going on. And don’t be disheartened if you have 10 readers a week for the first while. Blog proliferation is often slow and steady, just keep blogging about interesting stuff, get it registered with Technorati so that they get updates from it and people can find you on searches, add social bookmarking tags (pretty easy to do in Moveable Type and WordPress at least, or addable to your feed via Feedburner), so people can share the love, and link back to all your favourite reads, so they get some of the love too…

I often get asked how it is that i seem to be everywhere in the online bass and looping world, and the truth is that it’s just been through constant involvement in those online communities for over 10 years. For a couple of years, I was the only bass teacher in europe with his own website, was one of the first solo bassists to get music up online, was one of the first featured pros on talkbass, a regular contributor to loopers-delight, and crucially, had some fine music for people to check out when they cam back to my site… i was a little late in the game on MySpace, pretty early at last.fm, very slow to get with flickr and stumbleupon… I also for years kept an archive of all the articles i’d written for bassist magazine on my site, which brings us full circle back to Google at the heart of the web – I used to get SOOO much traffic via that. I only took it down cos I changed servers and the Database that it was running in was incompatible with the new server. That’s why I’m reposting the best of the interviews here…

Regardless on your feelings about the proliferation of digital recordings, ubiquity online is unquestionably a good thing for a musician. But it takes time and effort, and isn’t the kind of thing that happens over night. If you’re savvy, it shouldn’t take 10 years of online geeking like it did for me, but it will take some time. The alternative is to pay some web designer somewhere £25 an hour to do it all for you, and if that’s your preferred route, I know a couple of lovely friendly geeks who will happily take your money from you. :o)

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Music to your mobile… at a premium price…

Sarda just sent me a link to this BBC news story – AT&T are doing a deal with Napster for downloads… sounding like the music 2.0 stuff? Not when you see that they are charging $1.99 a song (about a quid) or $7.49 for 5 songs…

If Gerd is right, and we’re heading to a place where music is licensed ‘like water’ en masse for a flat fee, and possibly even included in the cost of your mobile service, there’s going to have to be a HUGE shift away from the pricing of mobile downloads and web traffic as ‘premium content’. It could happen, it’ll HAVE to happen eventually, but it does give us some leeway to see quite where it will settle – whether the per-track downloads will still exist for mobile devices, just at a lower cost, but people will pay it because of the ease of use.

The new wifi enabled Mac handhelds (ipod touch and iphone) can download straight from the web via wifi – much cheaper to use than any kind of 3G broadband mobile access… maybe that’s the way forward. And it means that the costs are still the same as they are for ‘normal’ net users, they just facilitate impulse buying on the move: think of a track on the bus you want to hear, search it on iTunes, download it, you’re away… I guess within ‘The Cloud’ in central london, that’s doable now via wifi…

all interesting stuffs. Does it mean that we should all now be looking at developing download stores for mobiles to get in ahead of the curve? They’re there already, via the providers, but seem to be mainly used for shitty ringtones…

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Bass 2.0?

The “…2.0” suffix is being widely used to denote a significant leap forward from the first version of something, inspired by the description of changes in the way the web is used and perceived as ‘Web 2.0’. So we now have Media 2.0, Music 2.0 etc… It’s quite a useful shorthand, if a little nebulous, but it did make me wonder if it would work as a way of describing what I’m up to musically – Bass 2.0 – Bass 1.0 being the use of instruments within the bass family as defined by their role as ‘the bass’ within the music, and then the extensions on from that (taking that role and expanding on it, making it more twiddly, but still sitting well within the tradition of what’s expected of a bass instrument.)

Bass 2.0, as I see it, is where the role becomes something entirely separate from the instrument.

Q: What makes the bass an instrument distinct from the guitar, and why is that important?

The instrument is defined by it’s place within the lineage of bass guitar luthiery, the descendants of Leo Fender’s Precision and Jazz, which set the parameters for scale length and string spacing in place, no matter how many strings. String spacing can be tighter or wider, and scale length moves around, but even then it’s defined by it’s relation to the standard – short scale, long scale, etc.

So it’s a different family of instruments, originally designed with a particular role in mind, but now designed to be more of a blank slate, maximising the tone-shaping potential via electronics, and accentuating certain resonant characteristics via advanced building methods.

For quite a while, people playing bass as a solo or melody instrument did so very much within the lineage of the role – there was a continuum between what bass guitarists (instrumentalists) did as ‘bass players’ (music functionalists) – even Jaco stayed largely in that world, in that there’s very little of what he did that is unrecognisable as a bass as we know it (though I can’t even begin to imagine what it must’ve been like to hear ‘Portrait Of Tracey’ when his self-titled debut first came out…!)

The first person that I’m aware of to really take a ‘Bass 2.0’ approach to the instrument was Michael Manring – the redesign of the basic properties of the instrument that he and Joe Zon did to create the hyperbass have yet to be surpassed or even matched in terms of what possible in extending the possibilities of the 4 string bass (interesting the the most radical bass design ever is still a 4-string.)

There’s some stuff on his album ‘Drastic Measures’ that hints at what’s possible, but it’s his next three solo albums – Thonk, Book Of Flame and Soliloquy – that as a trilogy set the standard for Bass 2.0 – music conceived from the mind of someone who is very much a bassist, but who uses the instrument as a tool to create incredible music, rather than turning ‘bass playing’ into a circus trick or parlour game by just doing the same old shit faster and twiddlier than anyone else.

Where does my music fit into this? Well, i was deeply influenced by Michael’s ideas, even before I’d ever heard him, and took ‘Thonk’ as a green light to move away from the slapping and tapping I’d been doing before (even though there’s loads of slapping and tapping on Thonk) and do my own thing. It was a few years before I played a solo show, but as I’ve mentioned here before, the concept for my solo music was in place by the time I did my first gig (the track ‘Chance’ on And Nothing But The Bass is taken from that very first gig.)

And I’ve been trying to build on that ever since, holding in juxtaposition my love of the bass, it’s history, it’s place in the last 50 years of popular music with my desire to make the music i hear in my head. Tellingly, very few of my influences are bassists, because it’s always been about music first. Most of the ideas I take from bassists are physical ideas rather than compositional or emotional ones – the stuff that really counts.

And of course, within Bass 2.0 there’s an even deeper understanding of what the bass does when it’s being ‘the bass’ – I talk about this a lot when I’m doing looping masterclasses etc. – when I started playing solo, there was a fear projected onto me by some ‘older and wiser’ musicians who suggested that it would spoil my ‘normal’ playing, that I’d lose the joy of playing simple lines because i’d always be wanting to take solos and play melodies. In reality that couldn’t be further from the truth – because i spend my days thinking in layers, I’m happier than ever to just be one of those layers, to play the simple bass parts that hold everything else together. I haven’t had that many chances to do it of late, which made last night’s gig with John Lester at the 606 all the more frustrating, as I couldn’t hear John’s guitar at all, so wasn’t able to play with the level of confidence that his music really needs. It wasn’t rubbish by any stretch, just not as on it as it should’ve been… Shame, cos the rest of the gig was amazing.

Anyway, so, Bass 2.0 seems to be a nice way of categorising a desire to take the bass instrument to new places musically – there are certain tonal things that the physical size, shape and string length of the instrument allow that mean that even things that ‘sound like guitar’ or ‘sound like a synth’ have a unique quality to them…

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Music 2.0 sites…

Gerd Leonhard just posted a link to a slideshow of 44 ‘music 2.0’ web sites – the amazing thing is that it’s a slideshow of the actual websites – not something I’ve ever seen before – each of them loads in turn, and you can click on the links in each of them to have them open in tabs or other windows to come back to.

i’ve not gone through them yet, but it’ll be interesting to see what’s available there, and if there’s anything cool for musicians… I’ll search through when I get time. If you have a look and find anything particularly interesting, please post it in the comments…

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