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Music to your mobile… at a premium price…

October 22nd, 2007 | No Comments | Categories: New Music Strategies |

Sarda just sent me a link to this BBC news story – AT&T are doing a deal with Napster for downloads… sounding like the music 2.0 stuff? Not when you see that they are charging $1.99 a song (about a quid) or $7.49 for 5 songs…

If Gerd is right, and we’re heading to a place where music is licensed ‘like water’ en masse for a flat fee, and possibly even included in the cost of your mobile service, there’s going to have to be a HUGE shift away from the pricing of mobile downloads and web traffic as ‘premium content’. It could happen, it’ll HAVE to happen eventually, but it does give us some leeway to see quite where it will settle – whether the per-track downloads will still exist for mobile devices, just at a lower cost, but people will pay it because of the ease of use.

The new wifi enabled Mac handhelds (ipod touch and iphone) can download straight from the web via wifi – much cheaper to use than any kind of 3G broadband mobile access… maybe that’s the way forward. And it means that the costs are still the same as they are for ‘normal’ net users, they just facilitate impulse buying on the move: think of a track on the bus you want to hear, search it on iTunes, download it, you’re away… I guess within ‘The Cloud’ in central london, that’s doable now via wifi…

all interesting stuffs. Does it mean that we should all now be looking at developing download stores for mobiles to get in ahead of the curve? They’re there already, via the providers, but seem to be mainly used for shitty ringtones…

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