“What Happens Now For Music?†is a growth area of exploration, both for academics and industry analysts, consultants and representative bodies.
The old machine that has controlled things for the last 40-50 years have their lobbyists and their clumsy, internet-ruining political agenda, but for the rest of us who give a shit about little things like ethics, art and culture, the questions are WAY bigger than ‘how can we pretend we’re making less money while actually making more money so that we can make EVEN more money, and still blame the internet for our made up failure?’
No, the bigger questions start with challenging the foundational principles of what the relationship is between a culture and its soundtrack, and how we can define success for those musicians who are somehow meaningfully engaged in the process of creating that soundtrack. Continue reading “What is Success? Starting from scratch”