From Thursday to Saturday last week I was following Andrew Dubber’s tweets from a music industry conference in Finland called Is This It?
The premise of the conference is that it’s a ‘music seminar about music‘, though there was a baffling and conspicuous absence of actual musicians speaking at it. The overall tone, it seemed – as drawn from the various tweeted quotes – was that it was a bunch of music industry people desperately trying to come up with a way to continue ‘business as usual’ – marketing strategies, ways to feed more data to collection agencies to get paid, and the usual crop of should’ve-been-left-in-the-70s ideas involving scantily clad women as a marketing draw. So far, so heinous.
Continue reading “"Art First" – Why the 'Present of Music' is the Best it's Ever Been for Musicians”
