You may remember back in December, Lobelia and I put out a limited edition CDR release of our live in Nebraska EP – 5 tracks taken from our forthcoming live album (release date TBC!)
It’s over half an hour long, and the track list is
happy 7:34
mmfsog 4:09
i’m lost 5:11
rain 9:14
jimmy james 6:51
and it’s fab – if you go to my myspace page you can hear the first song from it.
anyway, you can get it as a download, it’s fab, you’ll love it, I’m sure. :o)
It’s worth noting that in general, I still sell way more CDs from the online store than I do downloads. I sell more downloads from itunes than I do here, though probably the highest volume of track sales is from emusic, though the unit price is much lower… I’m guessing, I’ve said before, that is at least partly because as a solo bassist/jazz/ambient/whatever artist, my core audience is that bit older, and not comprised of the digital natives in the 15-25 age-group that seem to dominate so much of the discussion around online music. I have a number of listeners who would be unhappy even with 198kbps MP3s (the new ones are 256k VBR), and so still want CD for the quality… I think the next full album will come out on high res MP3 and flac… I may do what Trent Reznor and Saul Williams did and put out a free low-res version, and a paid download much higher res version… we’ll see…
So I’ve been posting loads of Youtube clips in the last couple of days, and have thus been thinking a fair bit about what youtube does for a musician and where it fits.
Firstly, it’s another huge ecosystem to inhabit – so much of the ‘social networking’ scene is about self contained ecosystems. Which can be good and bad – for example, Myspace friend acquisition is largely its own currency – the seeming failure of Snocap to make any real dent in the online sales world seems fundamentally to be because ‘what goes on in myspace stays in myspace’ by and large – the bit of it that extends is gigs. So you build an audience, and some exposure, but that’s through interaction not friend requesting. I saw a page today of a guy with 77,000 friends but only 90 plays today. Contrast that with Lobelia’s page, where she trimmed her friends list down from 4000 to 300 (it’s crept back up to 400 now), but reguarly has 50 plays in a day. 50 plays isn’t a huge amount in myspace terms, but they are more likely to be people actually listening, and the idea that to double that requires another 76,600 friends is clearly laughable.
So, sorry, back to YouTube – it’s another ecosystem that people inhabit. A heck of a lot of people use youtube for ‘one shot listening’ – you think of a classic tune and want to hear it. chuck it into youtube and there’s more than likely a version of it up there, possibly a live one, or one that’s been coupled to a new video, or a bootleg, or often the original video, perfect for nostalgic moments. There are also cover versions (more on that in a moment).
So what do you get? First up you get the ‘human face of music’ – watching a video of someone playing a song live has way more human impact than just downloading an MP3 – you see them react to their own music, you see them smile, frown, close their eyes, twiddle their fingers etc… it’s a secondary level of engagement beyond just listening. Also, there’s the really simple equation that if you watch someone play live, you’re more likely to want to go and see them play live.
For me, the single biggest disconnect between what I do on stage and my records is that my records are generally not noticeably silly or funny. On stage, I talk a lot of bollocks, which most of the people who come and see me play like (I’m sure it’s pissed off the occasional person, especially in london where ‘jazz face’ or indie-indifference are the order of the day, but hey, fuck ’em.) Youtube allows people to see some of that – I can post videos with me talking before the song, or just mucking about mid song…
the other great thing for musicians with youtube is that it’s built to be viral… it’s made for sharing. The videos can be embedded and linked from anywhere, there are widgets for it on every other site, they can be stumbled and digg-ed and facebooked and myspaced, and there’s social capital in sharing cool vids.
For the most part, the marketeers suggest keeping your viral vids to 30 seconds, but that’s the adverts, we’re not interested in selling holidays or washing powder here, this is about connecting with real music… So the viral element will be curtailed slightly, but the quality of the response will no doubt be higher…
The last thing about youtube that’s useful is that extracting the (already massively compressed) audio and ripping it as an MP3 is both time consuming and due to the quality drop, largely pointless, so it’s a great way to dish out low res promo material that is very unlikely to impinge on sales. Unless your videos are purely information-based (I wonder what youtube has done to sales of tuitional DVDs given that so much of that stuff is ripped an uploaded. If I saw something really cool on youtube, I’d be more inclined to head off and buy it. I wonder if they’ll ever incorporate a ‘related link’ option for sales, downloads, websites etc? I guess that would break the wall of the ecosystem…
anyway, please do go and check out the new vids I’ve posted, and go viral with them (or if not viral, at least mildly bacterial) – the video below is getting a lot of traffic, and was up to #14th most viewed UK music video earlier today… so watch it, pass it on, rate it, stumble it, and help me out. :o)
and these are the most recent two that I’ve uploaded. MMFSOG –
If you’ve been enjoying the video clips from today, you can now buy the ‘Steve Lawson and Lobelia live in Nebraska EP’ as a 256kbps (vbr) download from the online shop at stevelawson.net… It’s fab. :o)
(oh, and please feel free – nay, obliged – to rate it, comment on it, stumble it, digg it, forward it, embed it, post it and generally circulate it as you wish. :o)
Via the Guilt By Association compilation album, I headed over to Petra Haden’s MySpace Page which features three utterly blindingly amazing a cappella cover versions that you absolute HAVE to hear. She’s magic, go and listen!
Then you can go and have a listen to The New Standard stuff that Julie McKee and I did a couple of years ago, and the version of Black Hole Sun on Lobelia’s myspace page…
I’ve just seen that Behind Every Word is now available on the Amazon.com download store – all DRM free pretty high-res downloads, apparently available to anywhere in the world. So at $8.99 US, it works out a pretty good deal!
NAMM was over as soon as it began. It was definitely one of my favouritest NAMM shows ever. Getting to play all the Looperlative demos (and a Modulus demo) with Lo. and getting to hang out and play a lot with Claudio was just great. Having set times to play at Looperlative made the days much easier to plan, and thanks to a food intolerance, we didn’t make any trips over to Subway (about a 45 minute round trip), so stayed nearer the convention centre for food and coffee, thus giving us more time on the show floor.
As usual, the magic of NAMM was in the lovely peoples – the rest of it is 100,000 music gear makers and sellers lying to each other for a weekend to the atonal accompaniment of slap bass, poorly executed paradiddles and 80s guitar shredding. Thankfully, in 10 years of visiting NAMM, I’ve accumulated a circle of friends and acquaintances so lovely and so numerous that there were quite a few I didn’t get to see this year, or saw for such a brief time that it was actually more frustrating than not seeing them at all! So for those of you that I missed, I’m REALLY sorry. Hopefully we’ll be out in CA in the summer for some stuff – watch this space…
It was a really great NAMM for Looperlative, partly because most of the ‘competition’ were conspicuously absent from the show, but largely just because in its third NAMM show, the product has proved itself, there’s a solid user base who swear by it, Bob’s proved he can do the customer service and support required for a product in that market and price range and a lot of people are realising that to get a dedicated laptop looping set up that’s stable enough for stage usage, fast enough for low latency audio, and especially if you want to use it for processing your sound too, costs a heck of a lot of money. The software part of it may be a free download, but trying to run a looper on a laptop alongside all your other stuff and expect it to not crap out on you on tour is asking a heck of a lot from your gear… 2008 could end up being an amazing year for Looperlative…
In other gear news, Accugroove launched a new amp, that sounded great, and certainly bodes well for the hopefully-finally-on-the-way powered cabinets…
From NAMM, we spent a day in and around LA with Claudio and Alex Machacek – who inevitably found that had hundreds of friends and musical acquaintances in common. Alex gave us a copy of his new album, Improvision, a trio record with Matthew Garrison and Jeff Sipe. Really amazing stuff.
Then it was the long drive north to Oakland for a couple of days with Michael Manring, before our last gig of the tour at Don Quixote’s in Felton, near Santa Cruz. Things were looking really great attendance-wise before the show – threads on discussion boards with folks arranging to meet up at the show. Then the weather went to shit, and a snow and ice warning quite understandably curtailed the travel plans of quite a few people. And yet we still managed to pull a decent crowd, and played some of the most satisfying music I’ve been a part of in ages. I started the show solo, then Lo. joined me for a duo set, then after the break was Michael solo, then he and I duo, and finally a trio improv piece. The improv stuff both duo and trio felt really really great, and I’m really looking forward to seeing the video and hearing the recordings that were taken on the night… we’ll see if there’s anything useable in there… Also worth a mention is that the soundman at the venue, a guy called Lake, was one of the finest club engineers we’d ever worked with. A really friendly guy, with great working gear, and just fantastic sound! It was one of the best sounds I’ve ever heard Michael have, and the on-stage sound was amazing too… it makes all the difference.
And then we flew back to Ohio, and both Lo and I fell ill. Proper ill. Fever and shaking ill. Yesterday was a wash-out – having hardly slept on an overnight flight, I slept pretty much all day, and then all night too. Feeling much better today.
So tomorrow we drive to New York, and I fly home on Wednesday – feel free to email me now if you want to sort out teaching stuff for when I’m back! :o) It’s time to start booking some UK gigs now too.
Wow, I’m exhausted! The last three days have been pretty intense work-wise.
Starting with a gig Friday night at The Red House in Walnut Creek – it’s a fantastic venue: The Red House is a ‘health club for musicians’, the attendees pay a monthly subscription, and then get to use the rehearsal facilities, go to gigs, buy stuff in the shop, record demos and get music lessons in a really great facility.
The gig went really well – the onstage sound was spectacular, which always makes for a better show, given that we can play with more nuance, and Lobelia sang beautifully. A fine time was had by all, many CDs were bought, and we all went home v. happy.
Saturday and Sunday were really heavy on the work schedule – two 7 hour bass classes and a house concert.
The classes were less well attended than previous years, mainly because I pulled the classes forward two weeks this year due to scheduling, and a lot of people still haven’t really surfaced from christmas – it’s a lesson for future years re: planning, BUT the great thing is that the smaller classes actually make for a much better learning environment for everyone. The group of bassists who come along to these classes are such a fascinating, diverse group of musicians, all willing to learn, full of great experiences, comments, questions, and capable of making some really beautiful music. It’s a real privilege to get to teach them one weekend a year, and to see the progress from year to year.
The house concert at Looperlative Bob’s house was another really special event – Bob’s living room turned into a REALLY great lil’ venue, and again the audience was full of really really great people! One of the most exciting things about house concerts is that the audience isn’t ‘genre defined’ – they aren’t full of bass-geeks or ambient music afficionados or jazzheads or whatever. They are generally friends of the people putting the show on, out to hear something new, and it’s a such fun to play our music to a completely uninitiated audience. Again, it went over really well, and lots of CDs were sold too… (it’ll be interesting to see if CD sales at indie gigs remain high even after CD sales online and in shops die out – people still want the social currency of coming up and buying a piece of the evening, interacting with the musicians, and showing their support by doing that… there are clearly other things that can be sold, but I do think CDs will remain as ‘souvenirs’ of a great night out long after they cease to be the primary way of transmitting music from band to fans-at-home. Right now, CD sales are still a vital part of the indie gigging economy, so a HUGE thanks to all those who bought discs at the shows…)
So that was our weekend – busybusy, rewarding, exhausting, mentally taxing (staying focussed on a room-ful of bassists for 7 hours a day two days in a row is pretty challenging, especially given that I don’t work from notes, so have to keep the narrative thread of the day’s material moving forward whilst accommodating all the side-tracks that happen based on the questions people ask and the things they play…), and above all it was a great chance to catch up with loads of old friends and meet lots of new lovely people. So much fun.
Today’s a day off, tomorrow we drive to Southern California, and on Thursday, NAMM starts… hurrah!
