art – Page 6 – stevelawson.net

February 13, 2008

Where Youtube fits in the new music economy…

So I’ve been posting loads of Youtube clips in the last couple of days, and have thus been thinking a fair bit about what youtube does for a musician and where it fits.

Firstly, it’s another huge ecosystem to inhabit – so much of the ‘social networking’ scene is about self contained ecosystems. Which can be good and bad – for example, Myspace friend acquisition is largely its own currency – the seeming failure of Snocap to make any real dent in the online sales world seems fundamentally to be because ‘what goes on in myspace stays in myspace’ by and large – the bit of it that extends is gigs. So you build an audience, and some exposure, but that’s through interaction not friend requesting. I saw a page today of a guy with 77,000 friends but only 90 plays today. Contrast that with Lobelia’s page, where she trimmed her friends list down from 4000 to 300 (it’s crept back up to 400 now), but reguarly has 50 plays in a day. 50 plays isn’t a huge amount in myspace terms, but they are more likely to be people actually listening, and the idea that to double that requires another 76,600 friends is clearly laughable.

So, sorry, back to YouTube – it’s another ecosystem that people inhabit. A heck of a lot of people use youtube for ‘one shot listening’ – you think of a classic tune and want to hear it. chuck it into youtube and there’s more than likely a version of it up there, possibly a live one, or one that’s been coupled to a new video, or a bootleg, or often the original video, perfect for nostalgic moments. There are also cover versions (more on that in a moment).

So what do you get? First up you get the ‘human face of music’ – watching a video of someone playing a song live has way more human impact than just downloading an MP3 – you see them react to their own music, you see them smile, frown, close their eyes, twiddle their fingers etc… it’s a secondary level of engagement beyond just listening. Also, there’s the really simple equation that if you watch someone play live, you’re more likely to want to go and see them play live.

For me, the single biggest disconnect between what I do on stage and my records is that my records are generally not noticeably silly or funny. On stage, I talk a lot of bollocks, which most of the people who come and see me play like (I’m sure it’s pissed off the occasional person, especially in london where ‘jazz face’ or indie-indifference are the order of the day, but hey, fuck ’em.) Youtube allows people to see some of that – I can post videos with me talking before the song, or just mucking about mid song…

the other great thing for musicians with youtube is that it’s built to be viral… it’s made for sharing. The videos can be embedded and linked from anywhere, there are widgets for it on every other site, they can be stumbled and digg-ed and facebooked and myspaced, and there’s social capital in sharing cool vids.

For the most part, the marketeers suggest keeping your viral vids to 30 seconds, but that’s the adverts, we’re not interested in selling holidays or washing powder here, this is about connecting with real music… So the viral element will be curtailed slightly, but the quality of the response will no doubt be higher…

The last thing about youtube that’s useful is that extracting the (already massively compressed) audio and ripping it as an MP3 is both time consuming and due to the quality drop, largely pointless, so it’s a great way to dish out low res promo material that is very unlikely to impinge on sales. Unless your videos are purely information-based (I wonder what youtube has done to sales of tuitional DVDs given that so much of that stuff is ripped an uploaded. If I saw something really cool on youtube, I’d be more inclined to head off and buy it. I wonder if they’ll ever incorporate a ‘related link’ option for sales, downloads, websites etc? I guess that would break the wall of the ecosystem…

anyway, please do go and check out the new vids I’ve posted, and go viral with them (or if not viral, at least mildly bacterial) – the video below is getting a lot of traffic, and was up to #14th most viewed UK music video earlier today… so watch it, pass it on, rate it, stumble it, and help me out. :o)

and these are the most recent two that I’ve uploaded. MMFSOG –

and People Get Ready –

Cdbaby (there are a host of other MP3 stores linked from here).
iTunes
Emusic
Amazon.

….and also on Rhapsody, Napster and god-knows-where else!

Which of them do you use? Which sites are useful to you as a listener? Which sites have features that draw you in to spend time browsing for new music? It’s amazing that after all this time, there’s still nothing that can top Myspace, exposure-wise, shitty design or no shitty design. Last.fm is now definitely the go-to site for hearing music on demand, and emusic is my download site of choice, though the Amazon store is pretty kick-ass too..!

Which ones do you think will last? the Facebook fan-page thing doesn’t seem to have caught on all that much as yet, mainly because Facebook is ALL about connecting with people you know… I guess the artists need to do more interacting on there! Last.fm seem to have a really good thing going, and they are going to start doing subscription downloads too, it seems… What about myspace? The news about their open access API seems great if it works and we’re not just swamped with spam through it…

Thoughts please, bloglings. :o)

February 8, 2008

Video of Theo Travis' Double Talk live…

The very marvellous Theo Travis has just posted a couple of videos of his ‘Double Talk’ quartet on youtube – here’s one, and the second one is the top related link on there if you want to check it out. It’s great stuff and features the fabulous Roy Dodds on drums, and lots of lovely sax and flute loopage…

February 8, 2008

evolution, transformation and the element of surprise!

So, if you remember back before I went out to the States in December, I did a couple of days improv record with Patrick Wood and Roy Dodds, genius guitarist/keyboardist and drummer, respectively. We had two days in a friend’s studio, where we just played and listened, the played some more. No written material, no overdubs, no retakes, just playing great music and seeing where it went. I was looping and layering a lot of different sounds, and played my 6 string fretted bass more than I have on any other project

When I left to to Stateside I took the rough mixes with me – Lo. and I spent a lot of time listening to the in our various rental cars, really enjoying the open sprawling freewheeling vibe of the sessions, but knowing that they’d have to be edited for any kind of release.

Before I left, we’d said that we’d have a listen and talk more when I got back. Then I get a excited call from Patrick this morning saying that he and Roy have done DAYS of work on the stuff, editing and adding some percussion AND overdubbed the genius that is Mark Lockheart, on soprano and tenor sax and bass clarinet on a few tunes. So I change all my plans for today (which were mainly admin-based and tidying) and head over to Patrick’s to hear what they’d done.

Wow, just, wow. The work that had gone into shaping what was there, adding minimally to it, taking out the bits that didn’t, and in one case splitting one massive improv into two separate tracks. Mark’s wind parts add so much to the overall mix (especially one passage where he and I are soloing at the same time that gets really euphoric!) – hearing the music evolve from the raw unedited unmixed state, and transform into what it now is was such a delight. It’s also hugely exciting to be working with musicians who are so excited about what we’re doing. Patrick and I commented on Roy’s unique approach to drums on so much of this, where he’s playing the kit like an improvised melodic line, but without it being a ‘solo’ per se, just so inventive, to which he replied that this was the one setting where he could do that, to feel so inspired.

Apparently Mark Lockheart rang Patrick after playing on the tracks, really excited about the sound of the stuff too!

So, from here we need to finish the mixes and get a rough master together for us to listen to, and to use to get some gigs – it really shouldn’t be difficult to do, with what we’ve got. We’ll hopefully be doing some trio shows and some others where we get Mark to come and play with us too. It’s really exciting, and I hope I can get a sneak preview of it for you before too long…

Watch this space!

February 3, 2008

Traveling with music gear – prepare for the worst!

One of the favourite points of discussion amongst touring musicians is the whole twisted world of planes and instruments. From baggage limits to carry-on details, plane-side checking of bags, to buying extra seats for cellos, there are a million different takes on it, thanks to airline policy being so utterly baffling most of the time.

For years, I travelled everywhere with my bass in a standard lightweight gig-bag, and took it onto the plane. I even managed to get my bass onto Ryanair flights, but smiling, looking horrified if they suggested checking it, and in one instance, having a friend hold it while I checked in my luggage, but then taking it with me through the screening thing…

then a couple of years ago things started to tighten up, initially, i think, due to fuel price increases (and the ensuing panick about plane weight) and then it all went nuts after the london bombing (it had actually settled down a lot after Sept 11th, only to be reignited by London).

At that point, I switched to a foam bass case – I serendipitously lucked into a really nice lightweight case when a student of mine wanted me to help him sell his bass, which I did on the condition that I could keep the foam case and sell it with a gig bag instead… So I had that for a couple of years, and a great case it was too.

Then last year at NAMM, I picked up an InCase gig-bag – it’s a backpack style gig-bag, with shoulder and waist straps, but is more than padded enough to go in the hold. Since then I’ve been checking my bass in the hold, but carrying my rack-gear in a carry-on suitcase, and it’s proved to be pretty effective – no damage at all to my bass since I started doing it, and the case itself is holding up really well too.

Effective, that is, until flying back from California to Ohio, and the plane being completely full, so they checked my carry-on suitcase in the hold, and not via the usual ‘pick it up on the gangway’ method, but actually sending it through via checked baggage to my destination.

Because it was intended as hand luggage, I hadn’t packed the stuff in it all that well, and was pretty horrified by the idea of them checking it. I kicked up a fuss, told them what the contents were worth, but after a half-hearted attempt to find space in the plane, my bag was taken and checked.

I got off lightly, really – at the other end there were some marks on the faceplates of both the Looperlatives, but all the gear in it works fine.

It could’ve been a lot worse. A LOT worse. So what’s the moral of the story? Prepare for the worst. That’s part of the reason I started checking my basses in the first place – just couldn’t risk them putting a gig bag in the hold again. But now I need to do the same with my carry-on bag. Wrap the gear in clothes or towels, pack everything tight so it doesn’t rattle, and make sure that your travel gear is as SMALL AS IT CAN BE. I have a friend from California who toured Europe a couple of years ago, and got stung with a MASSIVE baggage overweight fee on the way from Sweden to Scotland… The worst I’ve had is about Â£30 on the way from London to Italy, back when I was trying to carry two Echoplexes in my bag (those things weighed a tonne!)… There are loads of bits of gear I’d dearly love to check out and use, but I stay away from as I don’t want my rig to become non-portable. and portable means ‘can fly with it on a cheap-ass airline’.

Anyway, for reference, if you’re flying in Europe, Easyjet have a ‘no weight limit on hand baggage within reason’ thing going on – if your bag fits the size restriction, they let you take it on. I think it’s because it saves them money on ground staff dealing with checked luggage, but it’s great for us, as you can pack the heavy fragile shit into your hand luggage. No such generosities from Ryanair, who have very tight weight limits.

Within the US, limits are generally much more generous than in Europe, but it’s definitely worth checking on policies, and PREPARE FOR THE WORST.

Also, for the americans reading this, you may well find that trains in Europe work out cheaper and easier than planes – there are no baggage weight limits (though if you turned up with 15 basses and a couple of ampeg stacks, you’ll probably get stopped!), and your gear stays near you. Look into Eurail passes for touring – it’s a great way to get to see the continent, and you aren’t penalised for changing your travel plans if a gig gets cancelled or swapped like you would be if you’d booked it all by plane…