More on studying music full time

Last week, I went up to Manchester then Perth in Scotland to do two University masterclasses. Luckily for me, neither of them were billed to specifically, so I got to get up and play a bit, then talk about a mixture of musical things and business things. The reaction was largely wonderful, as I’ve already mentioned, and I’ve had quite a few nice messages via email and myspace from the students saying that they were inspired to think differently about their career, their creative path and what it is to be a musician… That’s magic, and I’m delighted that what I was TRYING to say actually got through…

Here’s a summary of a few of the things I was telling them – much of it was the same as I posted here last week

College is the only place where you get the time and space be absurdly creative without considering how to pay the bills – it may be that you’re having to work a job to pay your way through college (I did for a while), but your actual college time should give you space to do the kind of absurd creative things that you probably won’t have much time for once you’re in a band that’s trying to get gigs and find their niche. You’ll have some time for it then, I hope, just not as much. So make the most of it.

Being a great musician is not guarantee of work – I know lots of great musicians who aren’t making a living at it, and a fair few shitty ones who are millionaires. So think about the business now, think about what’s important to you now, start thinking like someone who is going to spend their life making music now. Cos the only concrete difference between you as a student and me as a ‘pro’ is purely financial. The rest is perception.

Music is way too important to be wasted on fame – fame is, by and large, the penalty you pay for musical success. If your aim is to be famous, write to Trisha about your unnatural love for large breed dogs, don’t devalue music in your own life and that of the people around you by trying to use it to chase fame. The chances of you finding ‘fame’ are minute, and when you get there, you’ll probably hate it… So instead, look for a way to make money playing the music you love. It is possible. Tough, but possible.

If you were there, can you think of any other things I said that helped? Oh, yes, I talked about finding your voice as a player, and made my regularly made point that if you’re looking to absorb an influence, don’t write music that sounds like their music, aim to write music that makes you feel the way their music makes you feel – it’s no use me trying to sound like Joni Mitchell, or else people will just say ‘he sounds like Joni Mitchell’ – no-one says that about Joni, or if they do it’s a way of highlighting her originality, not her derivativeness! Instead, when I listen to Hejira, I try to be aware of what I feel like, what mood it evokes, what it is about it that makes it such a special record. And I try to embody some of that honesty, integrity, transparency and narrative clarity in my own music…

Music as ancillary?

So, back on track – onto the task of unpacking the notion of our music being given away for ‘free’, the story going that it’s great publicity, that we’ll develop a degree of ubiquity (or localised ubiquity – is that an oxymoron???) and it will serve us well in the long run.

A lot of the talk about new ways of getting music out there has revolved around established bands ‘giving away’ their music, with the aim of spreading the word about their tours, and making it back in the live arena, the two main ones being Prince (who gave his new album away in the UK with copies of The Daily Mail – a heinous newspaper, inexplicably read by a couple of million people a day…) and The Charlatans, who gave theirs away to downloaders on the XFM radio website.

Now, what’s happening here really? Is anyone being altruistic? Prince was paid handsomely by the Mail (just been trying to find out exactly how much, but can’t – it was over a million anyway…) the Mail circulation spiked by almost a million, and you can bet your ass they charged more for advertising in that issue, knowing that they would have that many more copies out there.

No, what happened was that the CD – and the music on it – became an ancillary product to the Mail selling advertising space, and getting people who wouldn’t normally buy it (both those who hate it, and those who would normally buy a rival paper like the Sunday Express). No-one was ‘giving away’ anyway. The mail sold it as part of the cover price, and Prince sold it to the paper.

I know less about the Charlatans deal, but the XFM website is advertising driven, and they clearly benefit from increased traffic, both in terms of new listeners and click throughs to their advertisers. I wonder if the Charlatans are on for a cut of that. I also wonder what they’ll do when everybody’s doing it.

See, advertising space in newspapers is REALLY expensive, so if you can get the jump on the rest of the market, and are a big enough band to make a splash by announcing something like this, or the Radiohead deal, you’re getting serious amounts of column inches for free, or rather, for the cost of the album. Right now, it pays for a band like the Charlatans or Radiohead to be seen to be giving it away, but it’s a trade, and for the people doing the giving away, the music is ancillary to their primary business – it’s just there to generate traffic.

This isn’t a new thing, as I’ve blogged in the past about Carling owning loads of venues, with the purpose of selling more beer (wow, it was over two years ago that I wrote that!), but it is something that we REALLY need to be aware of in all the talk of ‘free’ – we need to ask the question, ‘is this ‘free’ idea just about someone else making money out of me giving my music away?’

It’s already happening – Myspace, for example. You get free hosting of a few music files and a page, and they make billions in advertising. We’re providing the content that fuels Murdoch’s empire (yeah, when you put it like that, it’s pretty seedy). However, it’s a knowing agreement, and in return WE get the traffic too – it’s our content, we can get the click throughs etc. and hopefully the increased audience…. hopefully.

So there are two models here – symbiosis and exploitation. Trying to sell indie musicians on the idea of giving their music away for free because Prince and the Charlatans think it’s a great idea is utter bullshit. It’s heinous. There is no parallel, as we won’t generate either the column inches or the fee for licensing our product to whichever media outlet wants to distribute it…

And unless someone comes up with a far far better workable scheme, the same would be true of whatever globalised collection agency was needed to distribute the fees collected when music is made downloadable for free in exchange for a ‘tax’, possibly collected by ISPs. The music would be ancillary to the company behind the agency making money and branding it. The kind of size of operation needed to do such a thing online means it could only really be handled by one of the online giants – Google, Yahoo, News Corps, Microsoft or Macintosh – I really don’t relish the thought of trying to contact Google’s new licensing department to get my share of the license cash… Still, I have a couple of chapters of The End Of Control that I’ve not read yet, so must go and find out how Gerd has been expanding on his ideas…

Today I will mostly be…

Busy day today – got a remote recording session to finish up for a studio in Nebraska, need to listen through and read through Corey Mwamba’s tunes for a rehearsal tomorrow for the London Jazz Fest gig in November, need to chase up the peoples who said they ‘might’ be coming to tonight’s Recycle Collective gig and confirm as many of them as possible, and then pack up my stuff, get down to the gig, and play! Then tomorrow is the rehearsal with Corey (assuming it’s still going ahead – no confirmation as yet)…

So Thursday may be the next time I get to blog properly, sadly – I’ve got lots of thoughts about all this ‘future of music’ stuff that I need to get down; I might see if I can grab 20 minutes this afternoon to get some of it written up.

Last night’s Musician’s Union session on gigging and getting gigs was very good – lots of interesting info, support and pointers to places for funding and contacts. The panellists were all very approachable, helpful, and well chosen for the event. The gigs and the money the do them are there if you have the get-up-and-go to get out and get them! Time to get motivated…

Recycle Collective gig, Tuesday 30th…

(this is cross-posted from my mailing list – thanks to the lap-top problems I’ve been really slow to send out info about tomorrow night’s Recycle Collective gig, so am putting the word around as much as I can today, giving you the chance to make a last minute decision to come and spend the evening listening to marvellous music in the gorgeous surroundings of Darbucka…)

Sorry for lack of communication over recent gigs (if you have a look at www.stevelawson.net/gigdiary.shtml you might see some stuff that you’ve missed) – broken laptop has messed up my web-life all round… all the more reason to subscribe to the gig RSS Feed on that page… :o)

But anyway, this is really a reminder about tomorrow night’s Recycle Collective gig at Darbucka in Clerkenwell, London – www.darbucka.com is their website.

The line-up is me on bass and loopage, Patrick Wood on keys and Roy Dodds on drums. This is a bit of a dream line-up for me, as I’ve been a fan of Roy’s drumming since his days with Fairground Attraction (yup, that was him on ‘Perfect’) through to his beautiful playing on Theo Travis‘ new ‘Double Talk’ album. And Patrick is a regular at Recycle gigs, having played with us at Greenbelt this year, and is never less than amazing – melodic, funky, inventive; the ideal improvised music collaborator! :o)

So PLEASE come down – it’s only £6 to get in, and Darbucka does fabulous food either upstairs in the restaurant beforehand, or while you’re sitting listening to gorgeous music!

Music starts at 8pm – www.stevelawson.net/gigdiary.shtml – head there for a link to a map for where Darbucka is. The address is 182 St John Street, London EC1V 4JZ and the nearest tube is Farringdon, and we’ll aim to finish in time for you to get the last tube home! Music starts at 8pm.

thanks – please check out the gig calendar for more dates and my blog for more on what I’ve been up to. Hope to see you soon,

take care

Steve
www.stevelawson.net
www.recyclecollective.com
steve.anthropiccollective.org
www.last.fm/music/Steve+Lawson

photos from last night's house concert in Anstruther

steve lawson playing a house concert

Once again, I haven’t really got time to blog extensively, thanks to my lappy now being on, but being wedged in a drawer to keep it on (I think there’s a dry joint or loose connection that requires it to be suspended from one corner in order to work!!)

So, instead, for your viewing pleasure, here are some photos from last night’s most enjoyable house concert at lovely G and J’s. A select gathering of very lovely people, and a fine time was had by all.

The two days of masterclasses in Perth and Salford were a lot of fun too – lots of talk about the future of the industry, about creativity, finding your voice, marketing, myspace, downloading, looping, practising… some good questions, and a lovely response at the end of each session (not to mention a few bassists walking out cos It was bassy enough for them – one choice comment ‘he’s more like a singer’… which I’m sure was meant as an insult, somehow, but I’m definitely taking that as a compliment!)

If you were there, please drop by the forum or the myspace page and say hi (I think I accidentally deleted one or two myspace comments, thanks to the broken lappy, so if I deleted your very nice comment, please feel free to repost it!)

more on the future of music v. soon – I’ve been getting some thoughts down via voice notes on my phone whilst driving around, so need to get time, space and a working computer in order to write those up… some good stuff coming up! :o)

This laptop is dead. It's a gonna. etc.

just managed to get a few minutes of life out of my laptop… it takes about an hour of trying to get it to start, and then it stays working for a few minutes… so my postings may be sporadic over the next couple of days, same goes for email responses… new lappy arrives in about two weeks, and once i’m home i’ll be using the desktop, but for the next few days, my webtime may be limited to checking email and IM on my phone…

Will try to keep the jaiku blog up to date via texts…

Another nice lil' feature for keeping up with gig news…

after consulting with lovely Drew earlier via mobile AIM, whilst on the bus, I found a way to add individual calendar adding links to my gig listings page on my site – so if you’re looking there and see a gig you want to go to, and you use iCal or google calendar or outlook or loads of other calendar apps, you can just click on the link next to that entry, and it’ll add it to your calendar, thanks to the wonders of the hCalendar microformat.

All future gigs added to the blog will have it in there as well. Hurrah for me!

Been a few interesting new news features and articles posted on the whole future of music/Media 2.0/download licensing front, but I’ve had no time to get my thoughts down about them, and probably won’t for a couple of days, as I’m in Salford tomorrow for a masterclass, then Perth in Scotland, then a house concert in Fife, then seeing my mum in Berwick, then back to London on sunday… But then, you knew that cos you’ve all got the calendar feed anyway. ;o)

© 2008 Steve Lawson and developed by Pretentia. | login

Top