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Transformative Vs Incremental Change

December 16th, 2009 · 18 Comments

This was originally written for MusicThinkTank, and the comment thread there is well worth reading. But you lovely regular readers here haven’t had a chance to mull it over and chat about it, so I thought I’d repost it here. On you go 🙂

—o0o—

OK, I’m going to try and explain why Big Music genuinely doesn’t get what’s happening with the online stuff. It’s easy to dismiss the thoughts coming out about ‘3 Strikes Laws‘, and Bit Torrent being to blame for the death of musicians’ livelihoods etc. as being a bunch of really rich people want to keep their massive piece of the pie – and there is some of that, for sure. But there’s also an entire way of thinking that explains why they feel the way they do.

The problem is to do with the difference in response required between transformative change, and incremental change.

Sticking with the music industry, let’s have a look at some examples of both, starting with incremental change: [Read more →]

Tags: New Music Strategies · tips for musicians

Rethinking Reviews

November 21st, 2009 · 19 Comments

I’ve been asked a few times recently to write reviews of people’s albums. Not by magazines or websites who want it as journalism, but by the artists themselves, wanting it as promo.

Now, let’s leave money aside for now (given that paid journalism is a whole other subject – yes, magazines, I’ll write reviews for you, if you pay me – see the point about journalism below), let’s have a look at what reviews are, where they came from, and why we might want to rethink the idea, especially with regards to asking for them from someone who hasn’t yet heard the music… [Read more →]

Tags: New Music Strategies · teaching news

Share and Share Alike.

November 19th, 2009 · 15 Comments

A wise man once said, ‘do unto others as you’d have them do unto you.’ Advice that works incredibly well online.

In my wanderings round the web, I’m seeing two very distinct groups of musicians.

  • Those who are part of a sharing/discovery/recommendation culture, and
  • Those who are (often incessantly) requesting help from that culture, but not demonstrating any willingness to be a part of it.

Not surprisingly, they don’t tend to get much spill-over outside of the people who are already their fans. [Read more →]

Tags: New Music Strategies · tips for musicians