Today, we’re going to be looking at graphs. Here’s the basic premise:
So, something I noticed a long time ago (and I’m sure a lot of people noticed a long time before me) is that the kind of audience you pick up from ‘other people’s activity’ – whether that be support gigs, radio airplay, magazine reviews… – ALWAYS gets smaller:
- You get exposed to a load of people,
- a small proportion of them dig what you do
- another percentage of those stop listening to you after a short while once the novelty wears off or something new comes along to grab their attention. Let’s call this your ‘secondary audience‘.
Continue reading “Primary vs Secondary Audiences. AKA 'Friends Stick Around'”