stevelawson.net

I have been blogging since before it was called blogging and using social media to interact with my audience since the pre-millenial days of Web 1.0. As a result, I’ve found myself, over the years, in a good place to help others connect the worlds of music and social media.

I lecture regularly in universities and music colleges - helping students understand the potential for direct interaction with their future audience via such tools as blogging, twitter, video conversation, podcasting, web forums, live streaming and real-time chat sessions - and consult with PR firms, record labels, artists and digital distribution companies on how to link up the worlds of music download sales/distribution and the conversations and communities that form around music culture.

I’ve invested a lot of time and creative energy into understanding how these tools can liberate musicians from the prescriptive paths of the old-media, big-label way of doing things, and also how to get information out to the blogging, social media using online communities that are often the target audience for a particular genre, service or product.

It’s been an interesting path to explore for me, drawing on over a decade of online experience running my own career and record label and using that to help others formulate their own social media strategies.

The format for musicians and labels can range from a seminar/masterclass for a number of musicians, to one-on-one consultation on the specifics of your career or situation.

For PR campaigns, get in touch to discuss details.

If you want to read more of my thoughts on music and social media, check the blog posts here and those on MusicThinkTank.com - a group blog of leading thinkers on the future of the music industry, to which I was invited to contribute earlier this year, and continue to write for regularly.

But the very best way to understand what I’m talking about is to listen to the PodCast embedded below, which I recorded with Penny Jackson for the Creative Coffee Club:

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