House Concert photos…

this last week featured two amazing gigs for me. First one was Monday night, the Lawson/Dodds/Wood album launch. Second one was last night with Lobelia, a house concert in Camberley, hosted by the exceedingly lovely Ben and Caalie Ellis. I’ll post more about both v. soon, but for now, here’s a slide show of some lovely pictures by Andy Teo:

Myspace friend-cull. Who, How, Why.

Steve Lawson's myspace friends.I’ve just spent a most enjoyable few hours of the last couple of days removing over 90% of my Myspace ‘Friends’. By ‘removing’, I just mean from my list of myspace friends, not anything more sinister!

My reasoning was fairly simple – with just over 8000 friends, I was finding Myspace to be completely unusable. I wasn’t getting a play-count that suggested any sizable number of those friends were checking back in to see me, and the same went for blog-views. The way that Myspace’s interface is set up, it’s pretty much impossible to sort by region and send targeted messages (there is that option in the event invite, it just doesn’t work as they neither require location info from people signing up, nor do they make it clear why it would be useful. Even then, you still have to add people one by one.

If you’ve got over 5000 friends you can’t get a list of who’s online, or search within your contacts and there’s no sensible way of grouping them (yes, they’ve just added categories, no, they don’t really offer the kind of granularity of data that I’d want).

Basically, the myspace platform is a distaster. So why stick with it?

Well, let’s have a look at what Myspace has going for it:

#1: Ubiquity.
#2: ….

Uhm, that’s it. Pretty much. But it’s a biggie. Lots of people unfamiliar with the rest of the internets still use Myspace to find music. Promoters often use it as their first port of call when looking at a band as a potential booking (goodness only knows why), and there are just millions and millions of people on there who think of it as a music site.

So I’m going to try and make the best of it. I’ve started by removing everyone I don’t know, don’t recognise, and don’t remember having had any proper communication with, as well as all the huge bands I’m a fan of but never talk to. In the process of doing it, I’ve almost certainly deleted a load of actual fans, some of whom probably had me in their top friends list. Hopefully, they’ll come and find me, add me again, and we’ll have a chat we otherwise wouldn’t have had. If not, it means they haven’t noticed, or don’t care, and that’s not a problem either.

Now, when I look at my friends list, I have context for all of them. I want to talk to them, message them, read about them. Myspace is going social in this house. And I’m not accepting any friend requests from anyone who doesn’t send me a message with it.

Lobelia did the Myspace mass-delete about a year ago, and saw no drop-off in the number of plays she was getting. She just stayed in touch with more people. So I’m copying her. 🙂

If you do want to add me on myspace please click here and do so.

And if we’re already friends over there, check out the blog post and all the comments over there too.

Social Media – first principles for musicians (Pt 2)

House Concert in BournemouthOK, let’s jump straight into part 2 with a few of the fears musicians have when making ourselves available to talk directly with our audience.

We’ll look at 3 areas we often get wrong when interacting with our audience, which are:

  • How to treat your audience like friends rather than your ‘target market’. (notice I keep using the more neutral term ‘audience’ rather than ‘fans’ – I’ve never been all that comfortable with the word ‘fans’, seems a little patronising in some contexts, but substitute it if you wish…).
  • allowing people to comment on what you do doesn’t mean you have to put up with insults and slander.
  • don’t confuse inviting comment with asking for advice.

These three are biggies in terms of HOW we actually treat our audience.

  • If You Treat Them Like Friends, They’ll Stick Around Longer. I was going through some old letters earlier today (we’re moving house) and found one from a guy I knew when I was a kid. It was the first letter I’d got from him in almost 2 years, and he was trying to sell me insurance! No introductory message, no catch-up, no context. Just ‘I’ve got a new job selling insurance; want some?’ It all came flooding back to me how used I felt when I got the letter, how insane it seemed, even back in those pre-spam days.The parallels with talking to your audience like friends are obvious. If all you ever say is ‘buy my shit!’, there’s no level of which it’s a friendship. Think about it in terms of ‘how would you feel if everyone you talk to on social media started behaving like you back at you?’ – if you’d be getting hundreds of adverts a day, it’s time to change your approach
  • Allowing People To Comment On What You Do Doesn’t Mean You Have To Put Up With Insults And Slander – this is probably a bigger issue for Americans than Brits, given that you guys have a much stronger attachment to the notion of ‘freedom of speech’.I was chatting with Ben Walker last night over curry, about all the things that happened around the viral explosion of his Twitter Song video. One of the things that he got that seems to be endemic on Youtube was the hateful, nasty comments. Hundreds of them. From people who hadn’t even watched the video, but just spend their time posting hateful comments for absolutely no reason. Fortunately Ben found it funny. His girlfriend, less so. I never allow insulting comments to stay on any site that I moderate. Disagreement is fine, but politeness is a must.My rule is, if someone said it to me in a pub, would I walk out? I’ve stopped posting on a couple of bass-related forums because I was being insulted by a handful of posters. It’s not that I get upset by it, but it does become a waste of my time. I’m not one to court negativity or ‘controversy’ by getting into arguments with internet trolls. I’m happy to chat with people who don’t ‘get’ my music, but insult me and I leave the conversation – as the person in the conversation who has a reputation of sorts, you’ll never win. So the lesson is, keep such discussions to places you can moderate – Myspace, twitter, facebook fan-page, Ning pages, reverbnation comments, self-hosted forums : all of those are places you can keep the atmosphere at a level you’re socially comfortable with. Don’t feel like you owe airtime to people with a grievance. Deleting insulting posts isn’t censorship, it’s selection – censorship suggests you’re denying them a voice, when actually you’re just choosing not to allow them to hijack YOUR audience. Anyone can set up a blog posting about how much they dislike whoever, they just can’t do it in my forum. Simple as.
  • Don’t Confuse Inviting Comment With Asking For Advice – a lot of musicians, in order to stimulate conversation, ask their audience for their opinion on their work, be it released work or ‘works in progress’. It’s a good way to start a discussion, but there is a fine line between inviting people to pick their favourites, and getting completely unqualified criticism of your work from people with no idea what you’re actually trying to do.
    Crowd-sourcing advice for your music is a sure way of
    a) confusing yourself, and
    b) losing any sense of a coherent narrative to what you do.
    I make it as plain as I can without sounding stuck-up that I don’t make music FOR anyone except me. Not because I don’t care what they think, but because I can’t. I can only soundtrack the world as I see it, as best I can. Someone else telling me what I could do differently to best suit their aesthetic, their view of the world is completely futile.

    That’s not to say that I don’t have people whose opinion I trust who can comment and critique what I do – I have a whole list of them – it just that each of them have earned that place over years of listening and conversation. It has context. It’s also certainly not to say that I don’t like hearing what people like and don’t like about what I do. It’s fascinating to hear, and hugely encouraging when people ‘get it’, on whatever level. But as an example, we recently had a letter back from a record label about the Lawson/Dodds/Wood album (have you bought it yet? 🙂 ) The guy said he really like it, but threw in ‘maybe it needs a female vocal?’ – why? Why would it ‘need’ anything? Why do we need telling that? because we don’t know any female vocalists? The last few gigs we’ve done as a trio have featured one of the finest female vocalists I’ve ever worked with, and if we felt like we needed to add her voice to the album, we’d have done it. I’ve no idea who this dude is, I’m glad he likes the record, but have no real interest in whether or not the album sounds like it needs samples of dogs barking or clowns being kicked squarely in the nuts on it, in his estimations. It’s not that his opinions aren’t valid to him, they just lack context in relation to how and why WE made OUR record.

Talk to your audience like friends
don’t patronise them
don’t shout at them
listen to them but don’t pretend they’re your producers
share things of value with them
invite them into your creative pathway
give away information and ideas that have currency
help them and they’ll help you.

I’ve said before on a number of occasions, my audience is almost always entirely made up of people I’d love to go out for a curry with after the gig and chat to for hours. Demographically, my favourite people in the world are the ones that go to Steve Lawson gigs. If I wasn’t Steve Lawson, I’d be hanging out at his gigs to meet cool people. Somewhere along the line the approach to drawing an audience into your world that I’ve outlined above has worked pretty much perfectly for me.

Take the principles and examples, think about them, discuss them, adapt them, play with them, jump in and try chatting to your fans. See what happens. Please post and thoughts, comments or questions below.

Part 3 I’ll look at some of the software and hardware tools that work best.

What my musical friends are up to…

I’ve been telling you a lot about what I’m up to musically of late, but I’ve got some rather talented friends who’ve been busy too, so here’s a quick and incomplete round-up of what a few of them have been doing:

First up there’s Ben Walker – fellow Tuttlist and fab singer-songwriter. He was writing 50 songs in 90 days, a few of which he wrote one Friday morning at Tuttle. One of those was called ‘You’re No-one If You’re Not On Twitter’ – here’s the video, which has been watched almost 300,000 times! (warning – it’s insanely catchy…)

Then there’s Jonatha Brooke – I met up with Jonatha in New York in January and she told me about a record she was about to record, featuring songs with words by Woody Guthrie for which she’s written the music. She was very excited, and I’m really happy to say that finished album shows the excitement wasn’t misplaced. I reviewed the album for this month’s Third Way magazine – It’s a truly exceptional album, and here’s a clip of her teaching Joe Sample (jazz legend, out of the Crusaders) how to play one of the songs:

Uhm, who else now? Seth Horan – solo bassist singer/songwriter, recently toured the UK. He’s doing an interesting thing with the production of his new album, that you can be involved in – here are two blog posts about that: Part 1 and part 2.

Iain Archer has an AMAZING new album out, recorded and released entirely under his own steam. Judging by the record, it was a VERY smart move. Beautiful stuff – check out the tunes from it on his myspace page.

And of course Lobelia – we’ve had some great gigs together of late, and here’s a lovely clip of her playing from the same gig as my ‘Don’t Stop Believin’ Vid’ –

More friends-news coming soon. 🙂

Listen to the Lawson/Dodds/Wood album now (if you want to :) )

First up, a HUGE thanks to everyone who’s bought the album already – thanks for the feedback, and thanks for investing in the music. It means that (if sales continue as they are) we’ll be able to pay for the pressing of the CD without going into any kind of debt… makes the whole process of being a musician who releases the kind of music that takes more than an hour to record MUCH more viable.

So, yeah, thanks. You all rule.

For those of you who, understandably, have been waiting to hear the album before dropping your money on it, your wait is over! Hurrah!

Via the wonders of last.fm, you can now listen to the album in its entirety before choosing whether to buy it. Just click on each track in turn in the player below –

We really hope you enjoy it.

I love the way releasing new music can inspire all kinds of other stuff around it – one of the nice things it does is it causes an upsurge in sales of back catalogue albums (sold more of my solo CDs in the last week than in the previous 2 months of online sales – and it means that Grace And Gratitude is now properly out of print on CD, but still available as a download 🙂 ), but it also gets me to do the things I should’ve done ages ago. Like uploading the Steve Lawson and Lobelia Live In Nebraska EP to Last.fm as well. It’s uploaded, and as I write is ‘processing’, but should be there before you read this…

Also, in more geeky news, for those of you that want to point friends to where they can get the album, the short URL www.stevelawson.net/ldw now goes to the shop page (which has the player embedded, and links to all the youtube videos too…)

Sustainable Touring Pt 1 – planning a house-concert tour.

I’ve just written a piece for MusicThinkTank.com about Sustainable touring, inspired by an interview on BBC 5Live with Geoff Hickman, the manager of Paris-based band, Televox – here’s the interview, and the video discussion that’s happening off the back of it on Phreadz…

The Music Think Tank post will go live in a few days (they have a new queuing system for new posts, where things get posted at more regular intervals – good idea, perhaps I should learn from that. 🙂 )

I don’t want to pre-empt what I wrote there, but one of the things that I do want to highlight at this point is that Lobelia and I are planning a house concert tour for early December – if you’re interested in hosting one, and are somewhere in or near the Southeast of England, please drop me a line. They are easy to organise, the logistics just being

  • travel,
  • an audience (can be any size),
  • some way of us getting paid (either ticket/donation, guarantee or a sponsor – we can sort that out by email)
  • a date!

For now, if you have any thoughts on the idea of sustainable/eco-touring, please throw them into the comments – would be nice to get your thoughts before mine go live on the MusicThinkTank blog for a change…

Video, Greenbelt, blogging and being yourself

OK, I promised a greenbelt round-up, and that’s still on the way, but first (this is backwards, I know) some thoughts on how video worked for us at Greenbelt. By ‘us’, I mean the social media monkeys that were trying to get Greenbelt’s web-presence away from just being a static website into something a little more granular, diffuse, community based and embeddable as conversation-starters…

Greenbelters have been using Flickr in a co-ordinated way for years – there are over 15,000 photos tagged at Greenbelt2006, Greenbelt2007 or Greenbelt2008! But the festival presence hadn’t really gone beyond that. So I, along with JennyBee, James Stewart, Lobelia and Mike Radcliffe set about building a video presence for the festival.

Jenny was already involved in a more structured, formal process of collecting video interviews and whatnot for promotional usage, but we were all looking for a much more guerilla feel to our social media footage: lots of chatting to camera, unedited interviews, fun stuff from around the site. And, crucially, we wanted a fair bit of it to be watchable live.

After about a month of trying, we finally found a contact at WomWorld – a Nokia promo blog, who would lend us the hardware we needed to do the project – namely, 4 Nokia N82s and one Nokia N95. Yay for Nokia and their lovely bloggers! It all happened so late in the day that the phones were sent direct to the festival site, and we had very little time to trail what we were doing, or to get conversant with everything that the phones could do. Still, we’ve managed, so far, to rack up well over 8000 views on the Greenbelt Group at Qik.com and Mike opted to record video at higher quality and post it to his YouTube Channel – he produced some great video.

Here’s my Qik Channel – the first 50 vids on here are from the festival:

So I did all the interviews you’ve seen embedded here over the last 10 days, and a whole load more footage, had some great feedback to it all, and it’s already cropped up being embedded and linked to on a range of sites, providing a talking point for those who were and those who weren’t at the festival.

It was a fantastic validation of two things – firstly, the importance of embeddable, linkable social media for starting conversations about any event. And secondly, the importance of video in getting the ‘feel‘ of any event across. blogging, texting, tweeting, even audio recordings go some way to creating a ‘buzz’, but nothing has the impact that video has… if Greenbelt are bright, they’ll get behind this nexy year, resource it, promote it, and they could have a virtual attendance bigger than that actual attendance…

I’ve just written a post about the honesty of video for Creative-Choices.co.uk, and started a discussion about it at Phreadz. Sadly you can’t embed video on the Creative Choices blog, but here’s the Phreadz conversation about it –

The question at the end of the Creative Choices blog is ‘how is video working for you?’ – feel free to drop by over there and answer it

A weekend at Greenbelt – watch this space…

I’m down at the Greenbelt festival this weekend, and will be streaming a lot of video, thanks to those lovely people at Wom World lending me, Lobelia, James Stewart, JennyBee and Mike Radcliffe a pile of video-compatible phones to stream from! Hurrah.

So head to www.qik.com/solobasssteve to follow the videos, and keep an eye on www.moblog.net/greenbelt for other blogged and aggregated content from all of us!

Here’s my first QIK from the festival…

A virtual gig – Geeknbury in your living room!

This weekend, the social media marvel that is Christian Payne hosted a lil’ festival out in wilds of Surrey called Geeknbury – I REALLY wanted to go, but it was just dreadful timing for me, work-wise, so I had to make do with checking out the happenings from the fest via the festival channel on Phreadz, at geeknbury.phreadz.com

Phreadz is a multi-media threaded conversational platform, so you can have chats like on twitter or a message board, but videos can be replied to with MP3s or pictures, and text can be added to anything posted. The threading works like a ‘family tree’, with all the sub-conversations viewable, and everything can be tagged and searched, as well as viewed within topical channels.

It’s still in ‘closed-beetroot’ mode at the moment, while all the coding is done by the mastermind behind it, Kosso, but a load of us are on there as beta-testers, and I love it.

Fortunately, the Geeknbury channel is open to the public, and as Lobelia and I couldn’t get to the fest, we decided to extend the festival via Phreadz, posting a load of songs as posts in the geeknbury channel, so people anywhere in the world could tune in and watch.

We had LOADS of fun doing it, and the embedded widgets below have each track, plus the conversation that happened embedded in them, so you can enjoy it too!

This was just a test, a trial run, for something much slicker, with proper streaming as well as the archived tracks, and a chatroom etc. We need to talk to Kosso about what’s possible, but we’ll let you know what happens next… Til then, enjoy, and don’t forget that you can see us ‘really live’ at Darbucka on Tuesday night (that’s probably today for most of you reading this!!)

Track 1 – I’m Lost

Track 2 – Happy

Track 3 – Grace And Gratitude

Track 4 – I’m In

Track 5 – Tea In The Sahara

Track 6 – Love Is A Battlefield

Video of Friday night's gig…

Here’s some fun video from Friday night’s gig at The Perseverence in London – the whole thing was streamed live, and archived, so that you can watch 45 minutes of it now! It starts of with Lobelia playing solo, then I join in, and finish up with a solo tune…

Enjoy!

Oh, and don’t miss Tuesday night’s gig at Darbucka! 🙂

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