stevelawson.net

Steve's Blog: Solo Bass & Beyond



Quoted In The Observer – More On the Myspace Redesign

November 1st, 2010 · 3 Comments

I was quoted in yesterday’s Observer, in an article by Jemima Kiss about the Myspace redesign.

Jemima contacted me via Twitter after I told her about ‘Quit Myspace Day’, and asked me a whole pile of really good questions. As is always the way with such things, she could only use a tiny fraction of what I wrote, so I’ll put the rest of it here. Enjoy! (I’ve paraphrased her questions, for the most part)

J: How useful was MySpace in the early days? How did you use it?

In the mid 2000s, MySpace accidentally filled a gap – the whole idea of adding a band as a ‘friend’ was revolutionary, and all of a sudden you had artists talking to their audience. For a whole load of tech-shy musos, the basics were there – music player, photo upload, gig list and a blog that acted as a newsletter. That it was happening at the heart of a youth social network was a double bonus – the sharing potential of that was massive, as kids put their favourite bands in their ‘top friends’ as a status symbol. [Read more →]

Tags: New Music Strategies