stevelawson.net

Steve's Blog: Solo Bass & Beyond



What’s A Download Worth? Part 1 – The MASSIVE Downloader…

August 3rd, 2010 · 26 Comments

Following on from the BPI and their mad statistic that £200 MILLION is lost in UK music revenue due to ‘illegal downloading’, (their head of public affairs attempted to defend the notion, based on ‘research’ they’d done at the all party meeting last week. Balls.) I thought it’d be worth talking about what a download is worth.

Because, clearly, a collection of bytes on a harddrive isn’t, in and of itself, worth anything. It’s also not ‘taken’ from a central repository of bytes that gets smaller as it is dipped into. In fact, every time a new person downloads it, more ‘product’ is able to exist. If bands were in a situation where for every CD they gave away, they were given another 2 CDs to give away, they’d give everything away, because CD ownership is a tangible, measurable thing, and having 100,000 CDs out there, and not have lost a penny to make it happen, would be awesome.

But why would a CD be worth more than a download? Let’s keep going… [Read more →]

Tags: New Music Strategies