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Curating a Live Event: Never Settle For Less Than Greatness.

March 15th, 2010 · 18 Comments

Following up my last post about recommending awesome things, I want to tie the same ideas into putting on events. The trigger for this was the Antwerp Looping Festival which I played last Saturday night.

A bit of background – the ‘festival’ was one night, 6 artists, in a gorgeous little theatre venue in Antwerp, organised by one of the performers – Sjaak Overgaauw.

The whole idea of a ‘looping festival’ or any other non-genre- or personality-specific festival is fraught with possible marketing pitfalls – if there’s no inherent style of music, or artistic/culturally-thematic link, how on earth do you make it work? What are people coming to, and why? Who are you going to market it to? [Read more →]

Tags: New Music Strategies · tips for musicians