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Independent Music Manifesto Pt II – The Video!

September 17th, 2009 · 6 Comments

So, after having posted yesterday’s blog spelling out the ‘State Of The Indie Union‘, I found a tweet linking to this video of me talking at Leeds Metropolitan University a couple of weeks ago. The event was organised by JAMESJoint Audio Media Education Services – who booked me to talk about the state of play for musicians in the new music economy.

Given that it was a room full of educators and students who were also musicians, it’s leans further towards the education end of the spectrum in places, but is pretty much a video version of the manifesto in yesterday’s blog. Enjoy!

Tags: New Music Strategies · tips for musicians

Independent Music Manifesto

September 16th, 2009 · 20 Comments

I was asked to write a piece for Agit8.org.uk about ‘The Future Of The Music Industry. It was a nice chance to pull together a lot of thoughts, which, given that we’ve no idea quite how the future is going to pan out, are actually all about where we’re at now. A state of the indie nation address, if you will. So here it is. Enjoy, it’s a pretty good summary of where my thinking is at just now.

-o0o-

Major label collapse, 360 deals, Pirate Bay, Spotify, Bit Torrent, Youtube… It’s clear to anyone with half an eye on the news that something huge is happening in the world of music. And if you believe the majority of the press, it’s universally a bad thing – lots of very sad multi-millionaires are seeing their scarcity cash-cow sacrificed on the alter of ubiquity.

However, the problem is not actually with the music industry, but with the CD selling industry. There’s an old saying, ‘when all that you have is a hammer, everything looks like a nail’ – if your entire view of what being ‘in music’ is about is shifting CDs, then indeed, the future of the CD selling business looks pretty bleak. [Read more →]

Tags: New Music Strategies · tips for musicians