stevelawson.net

Steve's Blog: Solo Bass & Beyond



How Best To Describe Variable Pricing For Music?

October 24th, 2011 · 19 Comments

Words matter. The way we describe things are a huge part of how people think of them, even if those descriptions aren’t definitive or in any way concretely imposing on the thing we’re describing.

An example is the language around variable pricing for digital music. The most widely used variant is ‘pay what you want’ and its acronym PWYW. For some reason that grates. It feels dismissive. It feels off-hand. I’m not sure why.

Bandcampmy digital music sales platform of choice – uses the more neutral ‘name your price’. [Read more →]

Tags: New Music Strategies