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Web Stats for musicians: Lies, Damned Lies and Google Analytics.

March 17th, 2010 · 14 Comments

So, you’ve taken the advice and started blogging. You’ve put your music up on Bandcamp for ‘pay what you want’ download. You’re chatting to your audience, friends and fellow musicians on Twitter and Facebook. Now you want to be able to measure how much impact all this stuff is having, right?

Almost all web-hosting comes with some kind of statistics option for tracking how many people are visiting your website, and what they are doing. The most widely used 3rd party option is Google Analytics, which is available to be added to any website (and particularly easily integrates with publishing packages like WordPress and Moveable Type). [Read more →]

Tags: Geek · tips for musicians

Youtube Vs. The PRS: A very 2.0 Solution

March 20th, 2009 · Comments Off on Youtube Vs. The PRS: A very 2.0 Solution

Screengrab of Coldplay's official youtube channel, tell us we can't see their videos in the UKScreengrab of Coldplay's official youtube channel, tell us we can't see their videos in the UKOne of the biggest “music on the web” stories in recent months has been the breakdown in relationship between the UK Performing Right Society (PRS) and Youtube (owned by Google). It’s over the share of Google’s ad revenue that should go to the writers of the songs in ‘premium content’ videos on Youtube. (for some background, here’s An article from The Guardian, and the PRS’s latest statement).

So, who’s in the wrong? Not surprisingly, both are, at least partly.
[Read more →]

Tags: Geek · New Music Strategies · tips for musicians