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Steve's Blog: Solo Bass & Beyond



Web Stats for musicians: Lies, Damned Lies and Google Analytics.

March 17th, 2010 · 14 Comments

So, you’ve taken the advice and started blogging. You’ve put your music up on Bandcamp for ‘pay what you want’ download. You’re chatting to your audience, friends and fellow musicians on Twitter and Facebook. Now you want to be able to measure how much impact all this stuff is having, right?

Almost all web-hosting comes with some kind of statistics option for tracking how many people are visiting your website, and what they are doing. The most widely used 3rd party option is Google Analytics, which is available to be added to any website (and particularly easily integrates with publishing packages like WordPress and Moveable Type). [Read more →]

Tags: Geek · tips for musicians

Share and Share Alike.

November 19th, 2009 · 15 Comments

A wise man once said, ‘do unto others as you’d have them do unto you.’ Advice that works incredibly well online.

In my wanderings round the web, I’m seeing two very distinct groups of musicians.

  • Those who are part of a sharing/discovery/recommendation culture, and
  • Those who are (often incessantly) requesting help from that culture, but not demonstrating any willingness to be a part of it.

Not surprisingly, they don’t tend to get much spill-over outside of the people who are already their fans. [Read more →]

Tags: New Music Strategies · tips for musicians