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SoundCloud – Audio Online, Your Way.

October 13th, 2009 · 6 Comments

So, Part II is about Soundcloud:

Soundcloud is SUCH a great compliment to BandCamp. While BandCamp is all about the curated artifact of music, Soundcloud is all about malleable audio – there’s no restriction on file-size, or resolution, so you can put MP3s up, podcasts, entire gigs as a single embeddable file…

It works great as a sketchbook, and again, you can control whether the stuff is streamable, downloadable or whatever else… There’s also a nice social side to SoundCloud, with the usual 2.0 follower/followee relationship, as well as the option to have ‘private’ files, for sharing music amongst collaborators before making it public. Very useful. It’s got a host of other fantastic features, which you can check out here, and to see it in action, here’s the EP that Michael Manring and I made available a few weeks ago, exclusively via SoundCloud:

Steve Lawson and Michael Manring live at Don Quixotes by solobasssteve

The pairing of Bandcamp and Soundcloud is a pretty much unbeatable combo for distributing audio files online. And Bandcamp gives you to option to charge for them as well.

What is as yet un-mapped is the actual relationship between how we value music, and how artists can price their work relating to that value. Donations, like the pay what you want option in Bandcamp, work really well – we the audience get the chance to be generous if we want, and people with no money can still get the music (and if they want to ‘pay’ something, can just share it around – after all, that’s ultimately what it’s all about!) but it still the case that you either pay before you listen (in which case the donation is a guess) OR the listener has to come back and make a donation after (which requires a level of commitment to the ideal that few of us are capable of…)

One of the projects I’m working on is a platform that seeks to work out that value and allow listeners to pay based on it, and I’ll write more about that very soon…

Tags: New Music Strategies · tips for musicians