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Steve's Blog: Solo Bass & Beyond



The Bandcamp Subscription Gets An Upgrade

January 11th, 2018 | No Comments | Categories: Music News · New Music Strategies |

…Well, to be honest, the upgrade has already happened. What’s happening is the price is going up a little to reflect that 🙂 (read on to find out how to get in on it 30% off for ever!)

When I launched the Bandcamp subscription service a little over three years ago, it came with my (then) 11 Solo albums and the promise of two more public albums and two subscriber-only albums a year. That was a pretty cool offer, and £20 felt like the point where the value was obvious to anyone who liked what I did.

Fast forward 3 years and there are now 30-something albums in there that you get *straight away* when you sign up, and in the last 12 months, I’ve released 9 albums, and an exclusive book, and a ton of video… So we’re talking about a whole other level of offering.

One of the weird things about us as humans living in capitalism is that we value things based on how expensive they are. I’m constantly being told by people that I should charge more for bass lessons, and that I’d get loads more students if I did. I’m not putting my teaching price up again, because I’m not in it to make as much as I possibly can, but there’s something about the price reflecting the offering that we innately connect with. So the price of a new subscription is going up. To £30. Still crazy-great value, and still an amount that keeps me on my toes planning all the incredible projects that the money from it makes possible.

But here’s the amazing thing – whatever level you join at when you start your subscription is where you stay. If you’re signed up for £20 a year, it’ll stay there until you unsubscribe.

AND IF YOU SIGN UP NOW, BEFORE NEXT WEDNESDAY, YOU’LL BE ABLE TO STAY AT £20 FOR THE DURATION OF THE SUBSCRIPTION. Click here to subscribe now.

I’ve said a million times that the subscription is the at the root of my sustainability as an artist. Because gigs and recordings are basically the same thing for me as an improvisor, it’s the subscription that makes all the shows and the recordings of those shows possible. It’s the subscription that pays for plug-ins that mean I do better mixing and mastering, that pay for pedals and software and the TIME to plan things. TIME – that most elusive of commodities. The one that we’re so so bad at quantifying and valuing as artists. Well, y’all make it possible for me to invest time in making better records for you. This is plan A, and right now there is no plan B.

So, go sign up right now, and get a lifetime of music for 30% less than it’ll be if you wait til next week. And if you’ve previously been subscribed and have for whatever reason ended your subscription, now’s a great time to rejoin the party and find out what’s been happening while you’ve been gone!

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