On occasion, I still come across people who are uncomfortable with the economics of ‘pay what you think it’s worth‘. Or ‘pay what you want‘. Or ‘name your price‘. Whichever way you want to describe it.
It’s not really that surprising – we’ve precious little precedent for a transaction like this, especially as it relates to ‘ubiquitous’ products like digital downloads of music. We’re used to things having a fixed price that somehow is marketed to us as representing the value of the thing, and then we choose to pay it or not. If things are available in lots of places then we shop around for the cheapest legal source.
That’s not what’s happening with ‘pay what you think it’s worth‘, obviously:
- The cheapest legal version is free.
- But why should it be?
- How does value translate into money?
- Why should you pay?
- How does paying for something that’s be offered to you for free make you feel?
All questions that are quite alien to us.
So, while the new stuff is still priced like that, I’ve made two of my most successful older albums available for £3, fixed price. No ‘£3 or more’, nothing to make you feel like this is anything other than a normal transaction You can, of course, go and buy either of them on iTunes or Amazon, if you want them for more money at lower resolution with worse sleeve-notes. But hey, that’s up to you.
Here they are – listen here, then drop £3 on them if you dig what you hear:by