What’s worth noting, however, is that pretty much every musician’s career is a Kickstarter project – the work we have out now are the incentives, and the money raised makes it possible to do more elaborate things going forward.
If we happen to have ‘pay what you think it’s worth‘ mechanism, the ‘it‘ doesn’t just have to be the collection of music in question. It’s an invitation to be part of the ongoing financial viability of diverting time and resources into making music our focus.
No-one in their right mind is going to stop making music because they aren’t making money from it – that’s a load of bullshit peddled by lobbyists – but time spent making music is time not available for paying the bills doing something else, so when music makes money, the money can go to making more music. (as an aside, there are some very interesting comments about this idea in the new interview with Steven Wilson, by the ever-brilliant Anil Prasad.)
Part of Kickstarter (and Pledge Music)’s success comes from the permission it gives people to get excited about The Big Project, rather than being stuck with the old model that paying for music is about getting a product and the stories around music are the stuff that goes in magazines so that we know when the product will be available. Now, we can see the recordings as a document of music-making, as something to enjoy, to soundtrack our lives with, to tell stories with and be told stories by. And we can be part of any number of those stories.
It’s why some people choose to pay WAY over the normal price of a CD for the download albums from my Bandcamp page (gawd bless bandcamp!) – not because the music itself *should* cost that, but because the experience of being a part of it is special, the option to say thank you in such a tangible way, the chance to put a value on their relationship with the music, with my story, in a tangible way. And of course, to acknowledge that most musicians are broke and will REALLY appreciate the help.
So, hurrah for Kickstarter, and the option to Kickstart each other
Here’s my latest offering – feel free to kick, start, share, or just listen.