Something interesting happened on my Facebook page recently. Apropos of not much, I asked a couple of questions about the music people listen to – ‘favourite sounding records’, ‘records you didn’t like at first, but grew to love’ – that sort of thing. I did it largely because I found I was missing the kind of chats about music that used to happen on my forum. I intentionally shut down the forum a coupla years ago and suggested the posters there move over to Twitter, when it became apparent that a more open forum for conversation would result in better things to talk about for all of us. But Twitter is a short-form medium, and sometimes, threaded longer conversations can yield some really good stuff that won’t fit in the constraints of Twitter.
Suddenly, my Facebook page became a hive of activity – the ‘insights’ section graphs lit up with info about traffic to the page, posts, likes etc… It all got very active, and not because I posted about my own new music.
All I did was provide a place to talk about music, to share stories and meet like-minded music lovers. I – for a moment – became
- The conduit not the destination,
- The bus driver, not the main attraction.
And as a result,
- More people are now connected to me.
- More people are there to see what I do as a musician,
- More people are sharing content from my Facebook page on their pages.
There are a lot of perfectly valid – and frankly scary – accusations that can be made of Facebook, but one thing it gets right is it’s an amazing environment for sharing. The Facebook ‘like’ may end up being the single most radical music sharing tool ever. It isn’t yet, but the statistics on site traffic for many of the top music sites show that FB sends them as much – if not more – traffic than Google.
On this site, the top drivers of traffic are Google, Twitter and Facebook –
- Google is largely people looking for me,
- Twitter is a curated community following my links (or retweets of those links),
- Facebook is mostly listener-driven – people sharing my stuff on their page.
The integration with Bandcamp and Soundcloud make it SO easy for anyone to take my music and embed it on their Facebook page, to write a few words about it, and suggest that their friends check it out. That’s amazing. Srsly.
And all I have to do is provide a space to talk, a few questions, and a load of supremely awesome music that makes life worth living.
Here’s my latest solo album – Ten Years On: Live In London – have a listen, then try sharing it on your Facebook page, just to see how easy it isby