A couple of weeks ago, I was interviewed by the wonderful Tom Robinson for his show on 6Music, ‘Introducing‘ – a show all about new music with, rather brilliantly, lots of handy tips for bands and artists starting out and trying to negotiate the tricky transition from the age of the mega-deal-at-the-end-of-the-rainbow to the scary world of DIY and talking to your audience.
He’s previously featured my site as website of the week (I wrote about that here), but this time I was a guest in the studio, chatting and I got to play an awesome tune by Ryan Scott as my new music choice.
It was on the iPlayer for a week, but I’ve now archived it here (just my bit of the show) so you can hear it. Hope you enjoy it (click to play):
Here’s my top 5 tips for bands on the web, as told to Tom at the end of the interview, which I came up with off the top of my head:
- First one, remove the background image from your myspace page, it’s almost certainly making it unreadable
- number two, blog – write about what you’re doing. The process of telling people about a record doesn’t start the day it’s released, it starts the day you begin writing the songs – blog the whole process, put video up, put as much multimedia about the process of making the record up as you can
- Three, twitter is the best way to have day to day communication with your audience. If you sent out 15 email newsletters a day, you’d be getting people blocking you as spam, if you do that on twitter people interact.
- Four, crowdsource opinion – that’s different from allowing your audience to produce your record but soliciting feedback is a really good thing, people like to let you know what they think of what you’re doing.
- Five, collaborate with other artists, get as many people together, form collectives – officially or unofficially – and promote one another, cos that’s where the Karma comes from.
What would your five be?by