I’ve finally got round to writing a page on this site about social media consulting – helping out other artists, labels, students etc. with understanding how having a conversation with your audience is preferable to shouting at them.
I’ve been doing this kind of work for years – over the last 7 or 8 years, I’ve had various musicians come to me asking for help with releasing their own music, both the logistics of getting CDs pressed etc. and then how to make their music available and talk to their audience. A lot of people confused new tools with old media, and spent ages trying to rack up as many 10s of thousands of Myspace friends as they could before realising that all of those friends were using them in the way they themselves were being used – as someone to try and broadcast at.
So after the disappointment of trying that, a fair few musicians – from singer-songwriters to fellow solo bassists came to me for some help.
More recently, I’ve been talking about this stuff in Universities, writing about it here and on sites like MusicThinkTank and Creative Choices, and running informal sessions with groups of musicians, as well as continuing to consult with individuals.
And then this week I’ve been helping out on a PR job with a new digital download service, finding bloggers and social media enthusiasts with a connection to the subject who might want to check it out. Having the huge range of connections I’ve made through the disparate bits of my career – all the way back to my days writing for Bassist, Guitarist, Total Guitar etc – has really come into its own.
So I’ve written a page, bringing all that stuff together – if you or someone you know needs some help and advice on such things, read the page, then drop me a line!by