So, following up my thoughts about the ‘future of business‘, where I touched on this idea of collaboration between groups of experts as the way forward, where everyone has an investment in what goes on, everyone has a say within their group etc…
The first example I talked about was the Lawson/Dodds/Wood trio – 3 musicians, 3 different approaches and skill sets, lots of great skills to throw into the mix (and far too many toys to fit on the stage at Darbucka!)
The second is JFDI (our soon-to-be web-home is www.socialtakeaway.com) – this is a collective of social media thinkers and practitioners, looking at ways of pooling our skills and resources to provide social media-led solutions to whoever wants to hire our expertise. The four amigos are me, Nik Butler aka LoudMouthMan, Mike Atherton aka Sizemore and Christian Payne aka Documentally. Each of us brings different skills and spheres of expertise to the mix, but all have done a serious amount of thinking and doing in the whole area of social media, of communicating honestly and effectively with one’s audience/clients/customers/friends/competitors via the wonders of conversation-based internet tools.
We’re good at it on our own, and we’re even better when we can call on each other to fill in the blanks. No-one is the ‘boss’, no-one is calling the shots, it’s not a sealed group, in as much as we all have huge extended circles of talented people to draw on when we need other skills – it’s just that four people is a nice number for this kind of venture, and we seem to have a lot of bases (and basses) covered.
It feels slightly A-team-ish (only, this is probably a whole team of Murdochs), in that we’re for hire, we’ll make a splash and bizarrely no-one will die no matter how many pyros we set off… uhm, not sure about that last bit. (well, I’m sure we won’t kill anyone, but I’m not sure we’ll be using pyrotechnics… though with Christian involved, anything’s possible)
But still, it’s a loose collective, one that I feel pretty good about being a part of – I really like the guys I’m working with, like the things they do, and enjoy bouncing ideas and strategies around with them. We’re all still doing things on our own (it’s not like the bands and solo artists that I talk to about how to use social media to communicate with their audience are going to be able to afford to bring the four of us in), and I’ve got other collaborators in other fields, but that’s the beauty of this kind of working. I feel deeply invested in it without being chained to it. I’m there because of what I have to give, and because these are people I want to work with… Much like being in a band, reallyby