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Steve's Blog: Solo Bass & Beyond



Twitter-Buzzin' – some early results…

June 17th, 2008 | 2 Comments | Categories: Geek · Managing Information Streams · Musing on Music · New Music Strategies · tips for musicians |

Thanks so much to all of you who took part in the great Twitter-buzzin’ experiment! It was firstly a whole lot of fun and the most obvious traceable statistic is that it the number of unique visitors to my blog and the wordpress part of my site more than doubled, and unlike most traffic spikes, the ‘average time on site’ stayed as high as it does for my regular visitors… So the new visitors sent in by my tweetin’ lovelies were engaged to a greater degree than most of the random traffic that comes to my site without any ‘buzz generation’ going on.

However, what also became VERY clear is how impossible it is to accurately track the spread of organic buzz – or rather, it’s impossible to track buzz where the buzz-generators don’t explicitly sign up to being tracked…

What I tried to use was tweetburner, which tracks clicks on twurl.nl so you can see who’s been clicking your links, and, I thought, tracks who else had tweeted it. Except it only tracks accurately those who are signed up for tweetburner, not all twitter users (which makese sense, given data protection and privacy considerations, I guess!) – so while it does show the sites/external apps that are clicked on, it doesn’t say which account generated those clicks, which made it a lot trickier to follow. There are some indications, in terms of whose twitter URL the clicks originated from, but most twitter users are using a client of some kind…

I was able to get some more accurate stats by upgrading my MyBlogLog.com account to pro, and see more details about where clicks were coming from, and by cross referencing that with my Google Analytics stats, I get some idea of where traffic is coming from. But it’s all very much long tail stuff – loads of single clicks from disparate sources add up to a whole lot of traffic.

Conclusions Pt 1 –

And I guess that’s the nature of ‘buzz’, real buzz – it’s not about having one link appear on stumbleupon for a few hours, getting 500 visitors who never come back, and stay for about 6 seconds on your site. It’s about peer proliferation – friends telling friends, inviting them to check out something cool, something relevant, something connected, something of value. One of the interesting bits that was equally un-metric-able was the number of people who were listening to my (or mine and Lobelia’s music, since some of the twurl links were to youtube vids of us… ) – a few tweets came back talking about it, but again, unless people had opted in to having their music listening tracked by last.fm, or chose to comment or rate the youtube vids, the buzz was largely unmeasurable…

So in terms of prizes, I’m a little stuck at the moment to tell who got who to come here… but there’ll be another few parts to this experiment before CDs start whizzing their way around the planet, so rest assured, the prizes are still there to be had.

For now though, a huge thankyou to Banannie, Documentally, ihatemornings, knackeredhack, andycoughlan, t1mmyb, garethjms and to otir and tapps who took the concept over to plurk

For now though, did anyone tweet you back about it? Anyone message you to say they thought it was cool? One day is a short time in which to track these thinsgs and I intentionally kept it as ‘spam-free’ as I could – I wanted this to be about a group of friends helping out and seeing what happened…

Pt II coming later – Blog-Buzzin’! :)

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2 Comments so far ↓

  • Tim Beadle

    Hi Steve,

    knackeredhack sent me a message after I’d tweeted about your last.fm page; I assume he joined in as a consequence. I don’t think I got any other @replies in Twitter re. you or your experiment.

    Tim / t1mmyb

  • steve

    Thanks Tim, that’s great. I actually got quite a few clicks through knackeredhack, so I guess I should at least give you half-points for originating that one… :)