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The great "Twitter-Buzz experiment"!

June 16th, 2008 | 5 Comments | Categories: Geek · Music News · Musing on Music · New Music Strategies · tips for musicians |

OK, here’s the plan – I’m interested to see how much of a buzz a modest number of twitter-followers can create about a particular site/service/artist/whatever, so I’m running a competition, in which y’all get to come up with whatever ideas you like to send your twitter-readers back to my site, or to my videos on youtube, or music on last.fm. You could pick a fave song, video or blog-post and link to it, you could use it as an example of something, you could even just tell your twit-friends about the experiment (this isn’t a clandestine thing at all!) – it’s just to see how well twitter works for generating buzz…

The key to this is that a) the links are put on twitter, b) you use http://twurl.nl to shorten your url, and c) you tweet me the shortened url so I can retweet it and be able to follow the number of times its clicked as a result.

And yes, there will be prizes, which will include a few of my CDs, and some never-before-heard unreleased stuff, as well as previews of forthcoming albums (again, unavailable anywhere else) – a lot depends on just how effective the competition is – there’ll certainly be a top prize for the most amount of ‘buzz’ created, as measured in number of people clicking your link, which can be to a blog post, or some of the media, or the front page of my site, or whatever, and you can get other to re-tweet the same link, and it’ll count as yours…

If the results are interesting (and I’ll publish them all here), we’ll try the same with blogging about it, and then again with embedded widgets, with stumbleupon, and so on, and see if we can find which is the most effective form of ‘buzz creation’. And hopefully everyone will win – you’ll have some fun coming up with interesting ways to point people to what I do, I’ll get lots of new visitors to the site, a few people will get a load of great new music for nothing and we’ll all find out a little more about how this works. Oh, and whoever wins can write a guest-post here, outlining what they did… Does that sound like fun? Feel free to register your intention to join in in the comments below, then get tweeting.

Remember:
1. Use http://twurl.nl to shorten the URL (web address – you paste the address into the right field on the site, and it gives you an alternate one, that’s easier for me to track)
2. link to my website, a blog post here, a last.fm track, youtube vid, my myspace or reverbnation page.
3. only link to it on twitter
4. direct message me on there with the URL so I can retweet it, and then track it via tweetburner.
5. sit back and watch the prizes roll in.

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5 Comments so far ↓

  • Tim Beadle

    Hi Steve,

    I dm’d you already (and I’ve just seen your tweet) so this is a sort of post-facto registration of interest :)

    Cheers,

    Tim / t1mmyb

  • Otir

    OMG I wanted to help buzzing, but I thought it was much simpler. I didn’t get the whole process. Too bad. You have to have a pre-test for your fans: they need to have an understanding of all this on top of it :-)

  • steve

    sorry Otir, didn’t mean it to be so complicated – I’ll make a URL for you to use, if you let me know what you want to link to. :) then all you’ll have to do is Tweet it, and see what happens… you can tweet the same link multiple times if you think it’ll raise the profile…

    :)

    Sx

  • Otir

    Thanks for your help Steve! I always need to be carefully tutored :-)

  • Ben Walker

    I’m in. I’m also intrigued to find out how effective Twitter marketing might be. I can’t say I’m super-hopeful, but then I don’t have many followers ;o(