The experiment Pt 2 – Last.fm-Buzzing

OK, Pt II of the experiment is an easy-ish one, if you’re already on Last.fm.

In case you don’t know, Last.fm is an online radio/playlist/social network site – the heart of it is an ENORMOUS catalogue of songs, many of which can be streamed on demand, and all of which crop up in radio stations, based on the music that people who like what you like like. 🙂

There are also artist-specific stations, (you can go there and listen to ‘artists similar to Steve Lawson’, for example, and will get a play list of stuff that’s listened to by people who listen to me…)

So, here’s today’s experiment (feel free to sign up to last.fm if you’re not on there already).

there are four bits to this –
1) Listening
2) Tagging
3) “Loving”
4) Commenting

A little more detail on each:
Listening is easy – just head to my last.fm artist page and hit play – for the track to register, you need to listen to at least a minute of it I think, so if you do skip around a few tracks, do play more than a few seconds of each one.

Tagging is also dead simple – when you go to my artist page, you’ll see ‘User Tags’ in the top right of the screen. Click on ‘Tag This Artist’ underneath it, and start by clicking on each of the ‘popular tags for this artist’ that you agree with. The more times a particular tag is used for an artist, the higher they ‘rank’ in the radio stations associated with this tag – more taggers=more radio play. Feel free to add your own tags too, by typing them in the box.

Loving a particular track can be done either in the embedded player on the site, or via the downloaded Last.fm client – just click the big heart button when you’re listening to a tune you love, and it’ll bring it up more often in your radio station, and log it as something worth listening to.

And Commenting is again, I guess, self explanatory – you can comment on any page on last.fm – artist, album or song, so feel free to add more than one comment – a short comment on the artist page would be great, some more specific stuff on your favourite album of mine would be even better.

The purpose of this experiment is to see how deep the connection goes with Last.fm listeners, and also how much the radio stations are affected by this kind of thing – I get pretty accurate stats back from last.fm about how many radio listeners I’ve had, and can see the ‘recent listeners’ list for me as an artist, as well as individually for each track and album.

So go to it – you can even do a lot of the listening and loving here on the MP3s page, but you’ll have to head to last.fm for the tagging and commenting.

thanks so much! Those who comment and listen to the most tunes this week, that’ll add towards the Cd prizes, for sure!

I’m working on bringing some thoughts together about how we measure the quality of connection/interaction with our web-audience… will blog that soon.

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