Comments on: The dangers of technodarwinian web 2.0 marketing for musicians http://www.stevelawson.net/2008/03/the_dangers_of_/ the soundtrack to the day you wish you'd had Sat, 04 Feb 2012 22:39:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve http://www.stevelawson.net/2008/03/the_dangers_of_/comment-page-1/#comment-467 Steve Sat, 29 Mar 2008 14:45:23 +0000 http://www.stevelawson.net/wordpress/2008/03/the-dangers-of-technodarwinian-web-20-marketing-for-musicians/#comment-467 Thanks Bruce - I'll look into the preview thing - I tweaked the layout so far from where it should be and then lost track of how many pages I need to update to match what I've done. :o) Death by Obscurity is an interesting concept, in that it seems dependent on there being an expectation of something more, rather than an incrementally advancing, progressive development to ones profile, time commitment and perhaps most crucially, expenditure. I'm amazed at how many bands survive on nothing for 7 or 8 years, playing shit gigs as though their lives depend on it, then get signed, 'only' go top 20 instead of top 10 and split..! Seems crazy after all they've been through that the failure is one of misdirected expectation rather than any creative or 'commercial' failure in any real sense. Too much money spent creates too big an expectation, and that could be Michael Jackson wasting 10 million on a video for a song that flops, or a busker spending $100 on an amp only to find that they can't then afford to eat... Becoming less obscure is a progressive, planned thing that seems to hold the most longevity if it's operated on a worst case scenario. Not out of pessimism, but out of a desire to stay the distance. Thanks Bruce, I really appreciate your input and feedback here! Thanks Bruce – I’ll look into the preview thing – I tweaked the layout so far from where it should be and then lost track of how many pages I need to update to match what I’ve done. :o )

Death by Obscurity is an interesting concept, in that it seems dependent on there being an expectation of something more, rather than an incrementally advancing, progressive development to ones profile, time commitment and perhaps most crucially, expenditure. I’m amazed at how many bands survive on nothing for 7 or 8 years, playing shit gigs as though their lives depend on it, then get signed, ‘only’ go top 20 instead of top 10 and split..! Seems crazy after all they’ve been through that the failure is one of misdirected expectation rather than any creative or ‘commercial’ failure in any real sense. Too much money spent creates too big an expectation, and that could be Michael Jackson wasting 10 million on a video for a song that flops, or a busker spending $100 on an amp only to find that they can’t then afford to eat…

Becoming less obscure is a progressive, planned thing that seems to hold the most longevity if it’s operated on a worst case scenario. Not out of pessimism, but out of a desire to stay the distance.

Thanks Bruce, I really appreciate your input and feedback here!

]]> By: Bruce Warila http://www.stevelawson.net/2008/03/the_dangers_of_/comment-page-1/#comment-468 Bruce Warila Sat, 29 Mar 2008 13:27:01 +0000 http://www.stevelawson.net/wordpress/2008/03/the-dangers-of-technodarwinian-web-20-marketing-for-musicians/#comment-468 "The Awareness Doesn't Validate The Art and conversely, obscurity doesn't invalidate it." Another great quote Steve.. I will add that "death by obscurity" is the most painful way to exit the music industry. Whilst being a smart blogger does not actually sell music, it can surely help you be less obscure. Steve - check your Preview page. I tried to preview and everything go screwed up. The page layout and the subsequent attempt to post. “The Awareness Doesn’t Validate The Art and conversely, obscurity doesn’t invalidate it.”

Another great quote Steve..

I will add that “death by obscurity” is the most painful way to exit the music industry. Whilst being a smart blogger does not actually sell music, it can surely help you be less obscure.

Steve – check your Preview page. I tried to preview and everything go screwed up. The page layout and the subsequent attempt to post.

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