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A quick thought on youtube piggy-backing…

February 14th, 2008 | No Comments | Categories: Musing on Music · New Music Strategies · tips for musicians |

It’s the middle of the night, so I’m going to make this quick as I really ought to be asleep, but I was just re-reading my post from earlier, and realised in didn’t get back to talking about the cover versions thing.

Firstly, the marvel that is Cdbaby report that the artists selling most on their download service are those recording cover tunes – you pick up custom from people looking for the real song, and finding yours by accident.

This happens LOADS on youtube. There are DREADFUL versions of songs – one drunk dude with an acoustic guitar and a toy camera playing oasis songs – that have had thousands of views. I’m guessing most of those views were about 6 seconds long, but that’s because he couldn’t hold their attention (which after all is the currency in the new economy). But, if you have good cover tunes on youtube, you can piggyback the searches for the person who did the song first time round.

(as an aside, it would be great if Youtube allowed for the uploading of publishing details for songs on youtube, and did a revenue sharing deal with the WRITERS of the songs that get used in such a way… It’s all publicity for the ‘real’ song, but it would seem fair to pay mechanicals on the videos…)

anyway, so much of life online is about piggybacking, but it’s worth giving some thought to the difference between piggybacking and hijacking – if what you’re doing impinges on what someone else is trying to do, that’s hijacking (for example, posting inane non-comments onto people’s myspace pages advertising your gigs, without any reference to them – the online equiv. of shiny colourful junkmail, and a right pain in the arse). Joining in with a thread on a forum about something related to what you’re doing, and posting links as an example would be a more netiquettish way of piggybacking. (of for that matter, posting a myspace comment inviting a particular person to a particular gig, and actually referring to them by name… what a suggestion…)

Anyway, worth thinking about with youtube – there are all kinds of options, including commenting, posting video responses, cover tunes, intelligent tagging of videos and of course the extra-youtube dissemination of info about the vids on forums, myspace, blogs etc…

damn, this was longer than I’d planned – time to sleep…

in the mean time, watch this –

(BTW, I ended yesterday as the 70th most viewed musician on the whole of myspace for the day – that sounds quite good, doesn’t it?)

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